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Shanghai M&G Stationery Inc (603899) Fair Value & Analysis

Industrials · CN · Market cap 20.9B CNY (≈ $3.1B) · ISIN CNE100001V60

What is Shanghai M&G Stationery Inc really worth?

SM Shanghai M&G Stationery Inc 603899 · SHG
Price¥23.16
Fair Value¥30.05
Upside+29.8%
Quality64/100

A solid business, trading 23% below our fair value of ¥30.05.

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Strengths

Healthy Growth (revenue 5y +13.8 %/yr)
Low debt · generates free cash flow
Ranks above peers (12/14)

Risks

!Thin margins · 5.2% net margin
!Moderate moat 45/100
!Weak on future: 27 out of 100

For context

·4.32% dividend yield
Evidence: High Range ¥22.54 – ¥37.56

Fair value as of: Aug 17, 2026

From 26 valuation models · updated 19 days ago

Share price +0.9% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
  • The price sits in the lower half of our model range, the side with the larger margin of safety.
  • The data supports the verdict: every model runs on fully documented inputs.

Price vs Fair Value (5 years)

¥90.76 ¥20.63 Fair Value ¥30.05 Mar 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 17, 2026.

How to read this chart

60‑month range ¥20.63 – ¥90.76 · fair‑value band ¥22.54 – ¥37.56 · the ¥23.16 price screens below the ¥30.05 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 17, 2026.

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Analysis

Shanghai M&G Stationery Inc (603899) currently trades at ¥23.16, while our model-based Fair Value estimate is ¥30.05, implying the stock looks roughly 22.9% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Industrials sector. Bull case: the DCF Models group reads highest at a median of ¥52.12 per share, and 21 of the 26 models we run sit above the ¥23.16 price. Bear case: the Asset-Based group reads lowest at ¥6.79, and 5 of the 26 models stay below the price. Evidence for this calculation is high.

Over the trailing twelve months, Shanghai M&G Stationery Inc generated revenue of 25.3B CNY at a net margin of 5.2%. Revenue grew 5.4% year over year. It earns a return on equity of 13.9%. The balance sheet holds a net cash position of 4.4B CNY. Fundamentals as of Aug 17, 2026

Our scenario range runs from ¥22.54 (bear case) to ¥37.56 (bull case); at ¥23.16, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 33% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at −62% fair-value upside, at 30%, 603899 screens cheaper than that median.

Fair Value models

This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly ¥0.3058 per share, which is 1.0 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF ¥36.11 ¥59.69 ¥123.98 76
Growth DCF ¥34.85 ¥65.89 ¥123.45 75
EPV ¥17.29 ¥19.46 ¥21.35 74
All 26 models by family
DCF Models
FCF DCF ¥36.11 ¥59.69 ¥123.98 76
Owner Earnings ¥28.50 ¥57.37 ¥116.25 71
5Y Revenue Exit ¥25.34 ¥41.92 ¥69.77 71
5Y EBITDA Exit ¥29.11 ¥50.27 ¥83.70 73
5Y P/E Exit ¥29.03 ¥52.12 ¥80.93 69
10Y Revenue Exit ¥27.85 ¥47.59 ¥74.03 65
10Y EBITDA Exit ¥31.12 ¥54.47 ¥94.84 66
10Y P/E Exit ¥31.06 ¥54.31 ¥92.24 62
Earnings-Based
Graham-Dodd ¥9.73 ¥64.19 ¥89.87 63
Lynch FV ¥18.72 ¥26.74 ¥34.77 61
PEG = 1.0 ¥18.72 ¥26.74 ¥34.77 57
EPV ¥17.29 ¥19.46 ¥21.35 74
Dividend Discount
Gordon GGM ¥9.25 ¥19.22 ¥30.50 66
DDM Multi-Stage ¥9.25 ¥16.21 ¥20.18 66
Multiples
P/E Multiple ¥22.54 ¥30.05 ¥37.56 63
P/S Multiple ¥18.24 ¥24.33 ¥30.41 58
P/B Multiple ¥18.24 ¥24.33 ¥30.41 55
EV/EBIT ¥26.80 ¥34.29 ¥41.79 66
EV/EBITDA ¥26.97 ¥34.52 ¥42.07 67
EV/Revenue ¥20.36 ¥27.24 ¥34.11 54
Asset-Based
NCAV (Graham) ¥5.07 ¥6.79 ¥10.14 54
Growth DCF
Growth DCF ¥34.85 ¥65.89 ¥123.45 75
Rev-Margin DCF ¥25.34 ¥42.84 ¥68.33 71
Economic Profit
Residual Income ¥9.93 ¥12.16 ¥24.15 72
ROIC Compounder ¥20.30 ¥27.38 ¥37.29 71
Growth Earnings
Growth-Adj P/E ¥26.16 ¥37.37 ¥48.59 67

Widest divergence: DCF Models (¥52.12) versus Asset-Based (¥6.79). Highest evidence: FCF DCF (76).

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Key figures & financial health

P/E ratio 16.0
P/S ratio 0.84 P/E × margin
EPS (TTM) ¥1.45 price ÷ EPS = P/E 16.0
Dividend yield 4.3% payout 69.0%
Net margin 5.2% FY2025
Return on equity 13.9% TTM
More key figures
Profitability
Return on assets (EBIT) 12.0% avg 5y
Operating margin 6.9% TTM
Growth
Revenue (TTM) 25.3B CNY TTM
Revenue growth (YoY) +5.4% 3y avg +7.8%
EPS growth (YoY) +6.0%
Balance sheet & cash flow
Free cash flow 1.9B CNY FY2025
Net cash 4.4B CNY FY2024

Figures from reported company fundamentals · as of Aug 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 64/100

Of which business quality 65 · Market factors (momentum, volatility) 43

Profitability 57
Margins and returns on capital today
Quality Growth 33
Are margins and returns improving?
Cashflow 62
Earnings quality: real cash, not paper profit
Fin. Strength 89
Balance sheet, leverage, solvency risk
Investment 63
Disciplined investing over empire-building
Low Volatility 92
Calm price path (market factor)
Momentum 27
Price trend over the last 3–12 months (market factor)
52W Momentum 15
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Shanghai M&G Stationery Inc. provides writing tools, student and office stationery, and other related products in China and internationally. The company offers student stationery comprising erasers; pencil sharpener; sliding eraser pen; aluminum alloy and colored soft ruler; geometry set squares; sharpeners; and metal and aluminum alloy compass set.

Full company description

Shanghai M&G Stationery Inc. provides writing tools, student and office stationery, and other related products in China and internationally. The company offers student stationery comprising erasers; pencil sharpener; sliding eraser pen; aluminum alloy and colored soft ruler; geometry set squares; sharpeners; and metal and aluminum alloy compass set. It also provides wooden, wooden free, and colored pencils; washable colors and marker pen; acrylic paints and markers; water and oil pastel colors; and paint brushes. In addition, it offers office stationery, including whiteboard markers and erasers; cutter blades; scissors; knives; glue sticks; rubber rings; paper and binder clips; push pins; magnetic buttons; PVC and EVA zipper bags; button file bags; calculators; pen holders; staplers; staples; steel punches; staple removers; metal book end; and ball pens. Further, it provides handwriting tools, such as gel and liquid roller pens, pencil leads, and highlighter displays; correction tapes and correction tapes refill; paper products, which include sticky notes and notebooks; and adhesives products comprising tape dispensers and tapes. Additionally, the company sells its products under the M&G brand, as well as through e-commerce channels. The company was founded in 1989 and is headquartered in Shanghai, China. Shanghai M&G Stationery Inc. operates as a subsidiary of M&G Holding Group Co., Ltd.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Shanghai M&G Stationery Inc reported revenue of 25.1B CNY in FY2025 versus 17.6B CNY in FY2021, a compound +9.2%/yr. Reported net income was 1.3B CNY in FY2025, compounding −3.6%/yr from FY2021.

Growth Quality 90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
25.1B CNY
Latest YoY
+3.4%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.8%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+13.8%
Avg. revenue growth/yr (14Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+22.6%
Value creation/yr (5Y) Earnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year.
+5.3% (1.0 + 4.3)
Revenue +9.2%/yr
FY21 17.6B CNY
FY22 20.0B CNY
FY23 23.4B CNY
FY24 24.2B CNY
FY25 25.1B CNY
Net income −3.6%/yr
FY21 1.5B CNY
FY22 1.3B CNY
FY23 1.5B CNY
FY24 1.4B CNY
FY25 1.3B CNY
Character of growth · EPS growth decomposed (2013-2024) +15.5 % p.a.
Revenue per share +23.6 %

of which total revenue +24.9 % · buybacks/dilution −1.0 %

EBIT margin −4.9 %
Tax rate −0.4 %
Residual (interest, one-offs) −1.3 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

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Cite: Fair Value Calculator (2026). "Shanghai M&G Stationery Inc Fair Value". https://www.fairvalue-calculator.com/stock/603899

Peer Group

Business Equipment & Supplies · 74 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 64 · Top 25%
Fair Value upside +30% · Above median
Return on equity (TTM) 14% · Top 25%
Return on assets 6% · Top 25%
Net margin (TTM) 5% · Above median
Operating margin (TTM) 7% · Above median
Revenue growth 5% · Above median
Dividend yield (TTM) 4.3% · Top 25%
Debt / equity 0.00× · Lower than median

Valuation Multiples vs Business Equipment & Supplies median · lower = cheaper

P/E (TTM) 16.0× · Cheaper than median
P/B 2.25× · Pricier than median
P/S (TTM) 0.83× · Cheaper than median
P/FCF 1.6× · Pricier than median
EV/EBITDA 10.0× · Cheaper than median

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE73 · sector 31
FUTURE27 · sector 19
PAST56 · sector 19
HEALTH100 · sector 98
DIVIDEND86 · sector 52

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

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Frequently asked questions

Is Shanghai M&G Stationery Inc (603899) overvalued or undervalued?
As of Aug 17, 2026, our model estimates a fair value of ¥30.05 versus a price of ¥23.16, about +30% upside (undervalued).
What is the fair value of 603899?
Our model-based fair value for Shanghai M&G Stationery Inc is ¥30.05 (as of Aug 17, 2026), built from audited fundamentals. The current price: ¥23.16.
What is the quality score of 603899?
Shanghai M&G Stationery Inc has a Quality Score of 64/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Shanghai M&G Stationery Inc (603899)?
Shanghai M&G Stationery Inc reported trailing-twelve-month revenue of about 25.3B CNY (latest available figure, as of Aug 17, 2026).
What is the net profit margin of 603899?
The net profit margin of Shanghai M&G Stationery Inc is about 5.2%, meaning it keeps roughly 5.2% of revenue as net income. Based on the latest reported figures.
Does Shanghai M&G Stationery Inc pay a dividend?
Shanghai M&G Stationery Inc currently shows a dividend yield of about 4.32% relative to its recent price (as of Aug 17, 2026).
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