F&F Co Ltd (383220) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 2.9T KRW (≈ $2.0B) · ISIN KR7383220001
What is F&F Co Ltd really worth?
A solid business, trading 63% below our fair value of 179,500 KRW.
Strengths
Risks
For context
Fair value as of: Aug 13, 2026
From 24 valuation models · updated 22 days ago
Fair value updated Aug 13, 2026, revised from 180,756 KRW to 179,500 KRW (−0.7%) since Jul 24, 2026. Share price +8.3% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict.
- The price is below even our cautious bear case (120,298 KRW). The market is more pessimistic than our downside scenario.
- A fairly wide model range (120,298 KRW to 259,426 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 44,114 KRW – 177,151 KRW · fair‑value band 120,298 KRW – 259,426 KRW · the 66,900 KRW price screens below the 179,500 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
F&F Co Ltd (383220) currently trades at 66,900 KRW, while our model-based Fair Value estimate is 179,500 KRW, implying the stock looks roughly 62.7% undervalued today. The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Growth Earnings group reads highest at a median of 199,558 KRW per share, and 20 of the 24 models we run sit above the 66,900 KRW price. Bear case: the Asset-Based group reads lowest at 33,582 KRW, and 4 of the 24 models stay below the price. Evidence for this calculation is medium.
Over the trailing twelve months, F&F Co Ltd generated revenue of 2.0T KRW at a net margin of 25.8%. Revenue grew 10.9% year over year. It earns a return on equity of 28.9%. Net debt stands at 25.8B KRW. Fundamentals as of Aug 13, 2026
Our scenario range runs from 120,298 KRW (bear case) to 259,426 KRW (bull case); at 66,900 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 25% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −17% fair-value upside, at 168%, 383220 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: Growth Earnings (199,558 KRW) versus Asset-Based (33,582 KRW). Highest evidence: FCF DCF (76).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
F&F Co., Ltd. manufactures and sells apparel and accessories in South Korea. The company offers fashion products under the MLB, MLB KIDS, DISCOVERY, DUVETICA, SUPRA, and SERGIO TACCHINI brands; and skincare products under the BANILA CO brand. It also retails its products through fashion specialty outlet.
Full company description
F&F Co., Ltd. manufactures and sells apparel and accessories in South Korea. The company offers fashion products under the MLB, MLB KIDS, DISCOVERY, DUVETICA, SUPRA, and SERGIO TACCHINI brands; and skincare products under the BANILA CO brand. It also retails its products through fashion specialty outlet. The company was founded in 1992 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
F&F Co Ltd reported revenue of 1.9T KRW in FY2025 versus 1.1T KRW in FY2021, a compound +15.4%/yr. Reported net income was 399B KRW in FY2025, compounding +14.5%/yr from FY2021.
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Peer Group
Apparel Manufacturing · 214 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Apparel Manufacturing median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Apparel Manufacturing stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| H & M Hennes & Mauritz AB HMB | kr 175.50 | kr 165.47 | −6% |
| Ralph Lauren Corporation RL | $396.35 | $220.38 | −44% |
| Moncler S.p.A MONC | €46.15 | €50.69 | +10% |
| Gildan Activewear Inc GIL | C$75.50 | C$45.60 | −40% |
| LPP SA LPP | 21,340 PLN | 17,754 PLN | −17% |
| Levi Strauss & Co LEVI | $21.05 | $15.20 | −28% |
| V.F. Corporation VFC | $13.67 | $10.44 | −24% |
| Bosideng International Holdings 3998 | HK$4.42 | HK$5.92 | +34% |
| Youngor Fashion Co 600177 | ¥7.91 | ¥5.59 | −29% |
| Kontoor Brands, Inc KTB | $82.01 | $85.76 | +5% |
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