Tencent Music Entertainment Group (1698) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Tencent Music Entertainment Group HK$71.55, price HK$32.02, upside +123.5%, quality 75 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Tencent Music Entertainment Group
1698 · HKStrongly undervaluedStrong Fair Value upside with high Quality.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
48‑month range HK$12.82 – HK$100.30 · fair‑value band HK$47.01 – HK$93.01 · the HK$32.02 price screens below the HK$71.55 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
Tencent Music Entertainment Group operates online music entertainment platforms that provides music streaming, online karaoke, and live streaming services in the People's Republic of China.
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Tencent Music Entertainment Group operates online music entertainment platforms that provides music streaming, online karaoke, and live streaming services in the People's Republic of China. It provides QQ Music, Kugou Music, and Kuwo Music that enable users to discover, enjoy, and share music in personalized ways; long-form audio content, including audiobooks, podcasts and talk shows, as well as music-oriented video content comprising music videos, live performances, and short videos; and WeSing, which enables users to sing along from its library of karaoke songs and share their performances in audio or video formats with friends. The company also delivers music-centric live streaming services primarily through the Live Streaming tab on QQ Music, Kugou Music, Kuwo Music, WeSing, Kugou Live, and Kuwo Live that provides an interactive online stage for performers and users to showcase their talent and engage with audience base; and Lazy Audio, an audio platform. In addition, it sells artist-related merchandise, such as branded apparel, posters and art prints, and accessories; other music services, such as content licensing, sales of digital albums, sales of customized artist-related merchandises, live performances and concerts, and artist management services; and music subscriptions, as well as offers advertising services across its social entertainment platforms. The company is headquartered in Shenzhen, China. Tencent Music Entertainment Group operates as a subsidiary of Tencent Holdings Limited.
Stock analysis
Tencent Music Entertainment Group (1698) currently trades at HK$32.02, while our model-based Fair Value estimate is HK$71.55, implying the stock looks roughly 55.2% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of HK$67.60 per share, and 22 of the 26 models we run sit above the HK$32.02 price.
Bear case: the Dividend Discount group reads lowest at HK$9.99, and 4 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: HK$47.01 (bear) to HK$93.01 (bull), the price of HK$32.02 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Communication Services sector.
Weak Growth: Revenue growth is weak: less than 2 % a year.
Tencent Music Entertainment Group reported revenue of 32.1B CNY in FY2025 versus 31.2B CNY in FY2021, a compound +0.6%/yr. Reported net income was 10.8B CNY in FY2025, compounding +37.3%/yr from FY2021.
Key figures
Market cap HK$112B (≈ $14.2B) · P/E ratio 10.4 · P/S ratio 3.51 · EPS (TTM) HK$3.50 · Dividend yield 5.2% · Net margin 33.6% · Return on equity 12.0% · Return on assets (EBIT) 8.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 64% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 123%, 1698 screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 73 · Market factors (momentum, volatility) 26
Revenue & earnings trend
Growth Forecast
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Recent news
- Tencent Music (TME) Stock Sees Modest Fair Value Cut As Analysts Trim Growth Views
- Tencent Music Entertainment Group Announces Closing of US$1,000 Million Notes Offering
- Tencent Music Entertainment Group Announces Pricing of US$1,000 Million Notes Offering
Compare Tencent Music Entertainment Group with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Internet Content & Information · 150 stocks
Valuation Multiplesvs Internet Content & Information median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Internet Content & Information stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Alphabet Inc GOOGL | $351.16 | $333.34 | −5% |
| Meta Platforms, Inc META | $744.10 | $818.51 | +10% |
| Tencent Holdings 0700 | HK$438.40 | HK$707.54 | +61% |
| Spotify Technology S.A SPOT | $510.40 | $561.44 | +10% |
| Reddit, Inc RDDT | $151.98 | $132.52 | −13% |
| Baidu, Inc BIDU | $89.78 | $67.35 | −25% |
| Kuaishou Technology, an investment holding company, 1024 | HK$31.22 | HK$101.62 | +225% |
| NAVER Corporation 035420 | 194,700 KRW | 315,395 KRW | +62% |
| REA Group REA | A$152.08 | A$167.29 | +10% |
| Pinterest, Inc PINS | $18.45 | $27.27 | +48% |
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Key figures of Tencent Music Entertainment Group
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