EN DE
STOCK COMPARISON

Morgan Stanley vs SF: Fair Value & Quality

Both stocks run through our valuation models. Here is how Morgan Stanley (MS) and SF (SF) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees SF as the less overvalued of the two: Morgan Stanley trades at $217 versus a fair value of $139 (-36%), while SF trades at $82.28 versus $57.95 (-30%).
Morgan Stanley
MS · USD · Financials
-36%
upside to fair value
overvalued
Price$217
Fair Value$139
Quality67/100
SF
SF · USD · Financials
-30%
upside to fair value
overvalued
Price$82.28
Fair Value$57.95
Quality62/100
Get comparisons like this free by email every month: the most undervalued quality stocks.

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Morgan StanleySF
Valuation
20.1×P/E (TTM)14.6×
4.79×P/S (TTM)2.04×
3.14×P/B1.93×
22.1×EV/EBITDA10.6×
2.64×PEG0.96×
−36.0%Fair value upside−29.6%
1.8%Dividend yield1.5%
$4.00Dividend per share$1.26
Profitability
41%Operating margin22%
0.66×EBIT margin trend (5Y)0.80×
16%Return on equity15%
1%Return on assets2%
Growth
16%Revenue growth (YoY)14%
22.5%Avg. growth/yr (3Y)11.6%
18.3%Avg. growth/yr (5Y)10.9%
+11.1%Value creation/yr+8.6%
Balance & size
0.4×Interest coverage (EBIT/interest)1.1×
3.13×Debt / equity0.11×
$351BMarket cap$12B
mixedGrowth qualityhealthy

SF leads: 5 to 11 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Morgan Stanleyof which business quality 62 · market factors 72 SFof which business quality 57 · market factors 59
ProfitabilityMargins and returns on capital today
31
30
Quality GrowthAre margins and returns improving?
56
51
CashflowEarnings quality: real cash, not paper profit
100
86
Fin. StrengthBalance sheet, leverage, solvency risk
26
18
InvestmentDisciplined investing over empire-building
82
87
Low VolatilityCalm price path (market factor)
58
67
MomentumPrice trend over the last 3–12 months (market factor)
73
56
52W MomentumDistance to the 52-week high (market factor)
87
57
Net IssuanceBuybacks instead of dilution
96
93

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyMorgan StanleyPrice $217SFPrice $82.28
DCF Models-40%below the price$130+52%above the price$125
Earnings-Based-2%close to the price$214+31%above the price$108
Dividend Discount-63%below the price$79.85-66%below the price$27.94
Multiples-45%below the price$119-32%below the price$56.25
Asset-Based-78%below the price$47.42-68%below the price$26.11
Growth DCF+53%above the price$332+96%above the price$162
Economic Profit-56%below the price$95.82-50%below the price$41.28
Minimum-78%below the price$47.42-68%below the price$26.11
Maximum+53%above the price$332+96%above the price$162
Median-45%below the price$119-32%below the price$56.25
Geometric mean-44%below the price$122-24%below the price$62.41

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Morgan Stanley: 11 of 13 models see the stock below the current price.

SF: 7 of 13 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Morgan Stanley
Bear $77.78Fair Value $139Bull $228
$217 = current price (white tick)
SF
Bear $43.46Fair Value $57.95Bull $73.61
$82.28 = current price (white tick)

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Morgan Stanley · Financials

Quality score67 · Top 25%
Fair value upside-36% · below median

SF · Financials

Quality score62 · above median
Fair value upside-30% · below median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees SF as the less overvalued of the two: Morgan Stanley trades at $217 versus a fair value of $139 (-36%), while SF trades at $82.28 versus $57.95 (-30%).

Morgan Stanley has the higher quality score (67/100).

See the full analysis →
Morgan Stanley · SF

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Related to Morgan Stanley

Alphabet Inc Class C vs Verizon CommunicationsAlphabet Inc Class C vs At&tAlphabet Inc Class C vs NetEaseAmazon.com vs PDD Holdings

Related to SF

Amazon.com vs Sony GroupMeta Platforms vs Verizon CommunicationsMeta Platforms vs At&tMeta Platforms vs NetEase
Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.