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STOCK COMPARISON

LVMH Moët Hennessy - Louis Vuitton vs Morgan Stanley: Fair Value & Quality

Both stocks run through our valuation models. Here is how LVMH Moët Hennessy - Louis Vuitton (MC) and Morgan Stanley (MS) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees LVMH Moët Hennessy - Louis Vuitton as the more attractively valued of the two: LVMH Moët Hennessy - Louis Vuitton trades at €429 versus a fair value of €485 (+13%), while Morgan Stanley trades at $217 versus $139 (-36%).
LVMH Moët Hennessy - Louis Vuitton
MC.PA · EUR · Consumer Discretionary
+13%
upside to fair value
undervalued
Price€429
Fair Value€485
Quality73/100
Morgan Stanley
MS · USD · Financials
-36%
upside to fair value
overvalued
Price$217
Fair Value$139
Quality67/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

LVMH Moët Hennessy - Louis VuittonMorgan Stanley
Valuation
22.4×P/E (TTM)20.1×
3.47×P/S (TTM)4.79×
4.16×P/B3.14×
13.8×EV/EBITDA22.1×
1.95×PEG2.64×
+13.1%Fair value upside−36.0%
3.0%Dividend yield1.8%
€13.00Dividend per share$4.00
Profitability
21%Operating margin41%
1.18×EBIT margin trend (5Y)0.66×
16%Return on equity16%
8%Return on assets1%
Growth
-5%Revenue growth (YoY)16%
0.7%Avg. growth/yr (3Y)22.5%
12.6%Avg. growth/yr (5Y)18.3%
+11.9%Value creation/yr+11.1%
Balance & size
15.4×Interest coverage (EBIT/interest)0.4×
0.18×Debt / equity3.13×
$281BMarket cap$351B
mixedGrowth qualitymixed
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

LVMH Moët Hennessy - Louis Vuitton leads: 8 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

LVMH Moët Hennessy - Louis Vuittonof which business quality 70 · market factors 37 Morgan Stanleyof which business quality 62 · market factors 72
ProfitabilityMargins and returns on capital today
56
31
Quality GrowthAre margins and returns improving?
45
56
CashflowEarnings quality: real cash, not paper profit
79
100
Fin. StrengthBalance sheet, leverage, solvency risk
75
26
InvestmentDisciplined investing over empire-building
82
82
Low VolatilityCalm price path (market factor)
70
58
MomentumPrice trend over the last 3–12 months (market factor)
30
73
52W MomentumDistance to the 52-week high (market factor)
11
87
Net IssuanceBuybacks instead of dilution
85
96

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyLVMH Moët Hennessy - Louis VuittonPrice €429Morgan StanleyPrice $217
DCF Models+36%above the price€585-40%below the price$130
Earnings-Based-44%below the price€242-2%close to the price$214
Dividend Discount-39%below the price€260-63%below the price$79.85
Multiples0%close to the price€430-45%below the price$119
Asset-Based-79%below the price€91.68-78%below the price$47.42
Growth DCF+13%close to the price€487+53%above the price$332
Economic Profit-36%below the price€275-56%below the price$95.82
Growth Earnings-13%close to the price€373n/a
Minimum-79%below the price€91.68-78%below the price$47.42
Maximum+36%above the price€585+53%above the price$332
Median-25%below the price€324-45%below the price$119
Geometric mean-29%below the price€304-44%below the price$122

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

LVMH Moët Hennessy - Louis Vuitton: 15 of 26 models see the stock below the current price.

Morgan Stanley: 11 of 13 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

LVMH Moët Hennessy - Louis Vuitton
Bear €342Fair Value €485Bull €607
€429 = current price (white tick)
Morgan Stanley
Bear $77.78Fair Value $139Bull $228
$217 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

LVMH Moët Hennessy - Louis Vuitton · Consumer Discretionary

Quality score73 · Top 25%
Fair value upside+13% · above median

Morgan Stanley · Financials

Quality score67 · Top 25%
Fair value upside-36% · below median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees LVMH Moët Hennessy - Louis Vuitton as the more attractively valued of the two: LVMH Moët Hennessy - Louis Vuitton trades at €429 versus a fair value of €485 (+13%), while Morgan Stanley trades at $217 versus $139 (-36%).

LVMH Moët Hennessy - Louis Vuitton has the higher quality score (73/100).

See the full analysis →
LVMH Moët Hennessy - Louis Vuitton · Morgan Stanley

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.