Herc Holdings vs United Rentals: Fair Value & Quality
Both stocks run through our valuation models. Here is how Herc Holdings (HRI) and United Rentals (URI) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees United Rentals as the less overvalued of the two: Herc Holdings trades at $169 versus a fair value of $0.54 (-100%), while United Rentals trades at $1,121 versus $450 (-60%).
Herc Holdings
HRI · USD · Industrials
-100%
upside to fair value
overvalued
Price$169
Fair Value$0.54
Quality21/100
United Rentals
URI · USD · Industrials
-60%
upside to fair value
overvalued
Price$1,121
Fair Value$450
Quality58/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Herc HoldingsUnited Rentals
Valuation
—P/E (TTM)28.3×
1.06×P/S (TTM)4.00×
2.52×P/B7.30×
14.1×EV/EBITDA17.1×
0.06×PEG1.76×
1.9%Dividend yield0.7%
$2.80Dividend per share$7.34
Profitability
-0%Net margin15%
9%Operating margin23%
-0%Return on equity28%
4%Return on assets9%
Growth
32%Revenue growth (YoY)7%
16.9%Avg. growth/yr (3Y)11.4%
19.7%Avg. growth/yr (5Y)13.5%
Balance & size
4.13×Debt / equity1.41×
$5BMarket cap$65B
expensiveGrowth qualityexpensive
Herc Holdings leads: 8 to 5 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Herc Holdingsof which business quality 25 · market factors 48United Rentalsof which business quality 55 · market factors 56
ProfitabilityMargins and returns on capital today
16
57
Quality GrowthAre margins and returns improving?
43
39
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
0
41
Low VolatilityCalm price path (market factor)
3
21
MomentumPrice trend over the last 3–12 months (market factor)
59
66
52W MomentumDistance to the 52-week high (market factor)
81
77
Net IssuanceBuybacks instead of dilution
35
100
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Herc Holdings
Earnings-Based$0.25
Dividend Discount$26.61
Multiples$0.63
Asset-Based$39.08
Economic Profit$35.16
Growth Earnings$0.48
10 of 11 models see the stock below the current price.
United Rentals
DCF Models$386
Earnings-Based$450
Multiples$740
Asset-Based$95.91
Growth DCF$162
Economic Profit$447
Growth Earnings$734
21 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Herc Holdings
Bear $0.40Fair Value $0.54Bull $0.67
$169 = current price (white tick)
United Rentals
Bear $271Fair Value $450Bull $1,045
$1,121 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Herc Holdings · Industrials
Quality score21 · bottom 25%
Fair value upside-100% · bottom 25%
United Rentals · Industrials
Quality score58 · above median
Fair value upside-60% · bottom 25%
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees United Rentals as the less overvalued of the two: Herc Holdings trades at $169 versus a fair value of $0.54 (-100%), while United Rentals trades at $1,121 versus $450 (-60%).
United Rentals has the higher quality score (58/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
