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STOCK COMPARISON

Figs vs H & M Hennes & Mauritz AB (publ): Fair Value & Quality

Both stocks run through our valuation models. Here is how Figs (FIGS) and H & M Hennes & Mauritz AB (publ) (HM-B) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: Figs trades at $15.20 versus a fair value of $4.25 (-72%), while H & M Hennes & Mauritz AB (publ) trades at SEK 176 versus SEK 165 (-6%).
Figs
FIGS · USD · Health Care
-72%
upside to fair value
overvalued
Price$15.20
Fair Value$4.25
Quality62/100
H & M Hennes & Mauritz AB (publ)
HM-B.ST · SEK · Consumer Discretionary
-6%
upside to fair value
fairly valued
PriceSEK 176
Fair ValueSEK 165
Quality72/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

FigsH & M Hennes & Mauritz AB (publ)
Valuation
45.9×P/E (TTM)21.3×
3.44×P/S (TTM)1.19×
5.58×P/B6.10×
29.9×EV/EBITDA10.8×
—PEG2.59×
−72.0%Fair value upside−5.7%
—Dividend yield4.0%
—Dividend per shareSEK 7.10
Profitability
18%Operating margin11%
0.27×EBIT margin trend (5Y)4.76×
15%Return on equity35%
8%Return on assets7%
Growth
29%Revenue growth (YoY)-3%
7.7%Avg. growth/yr (3Y)0.7%
19.1%Avg. growth/yr (5Y)4.1%
−0.1%Value creation/yr+8.6%
Balance & size
5.6×Interest coverage (EBIT/interest)7.0×
—Debt / equity0.43×
$2BMarket cap$27B
healthyGrowth qualitymixed
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Figs leads: 5 to 4 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Figsof which business quality 64 · market factors 64 H & M Hennes & Mauritz AB (publ)of which business quality 69 · market factors 64
ProfitabilityMargins and returns on capital today
59
76
Quality GrowthAre margins and returns improving?
70
37
CashflowEarnings quality: real cash, not paper profit
65
65
Fin. StrengthBalance sheet, leverage, solvency risk
89
58
InvestmentDisciplined investing over empire-building
57
96
Low VolatilityCalm price path (market factor)
30
69
MomentumPrice trend over the last 3–12 months (market factor)
71
54
52W MomentumDistance to the 52-week high (market factor)
90
74
Net IssuanceBuybacks instead of dilution
30
89

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyFigsPrice $15.20H & M Hennes & Mauritz AB (publ)Price SEK 176
DCF Models-53%below the price$7.22+45%above the priceSEK 255
Earnings-Based-75%below the price$3.82-52%below the priceSEK 84.94
Multiples-73%below the price$4.16+4%close to the priceSEK 182
Asset-Based-88%below the price$1.86-88%below the priceSEK 20.51
Growth DCF-49%below the price$7.69+39%above the priceSEK 244
Economic Profit-85%below the price$2.30-37%below the priceSEK 110
Growth Earnings-63%below the price$5.56-8%close to the priceSEK 162
Minimum-88%below the price$1.86-88%below the priceSEK 20.51
Maximum-49%below the price$7.69+45%above the priceSEK 255
Median-73%below the price$4.16-8%close to the priceSEK 162
Geometric mean-73%below the price$4.14-32%below the priceSEK 120

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Figs: 24 of 24 models see the stock below the current price.

H & M Hennes & Mauritz AB (publ): 11 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Figs
Bear $3.22Fair Value $4.25Bull $5.27
$15.20 = current price (white tick)
H & M Hennes & Mauritz AB (publ)
Bear SEK 111Fair Value SEK 165Bull SEK 225
SEK 176 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Figs · Health Care

Quality score62 · above median
Fair value upside-72% · bottom 25%

H & M Hennes & Mauritz AB (publ) · Consumer Discretionary

Quality score72 · Top 25%
Fair value upside-6% · above median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees H & M Hennes & Mauritz AB (publ) as the less overvalued of the two: Figs trades at $15.20 versus a fair value of $4.25 (-72%), while H & M Hennes & Mauritz AB (publ) trades at SEK 176 versus SEK 165 (-6%).

H & M Hennes & Mauritz AB (publ) has the higher quality score (72/100).

See the full analysis →
Figs · H & M Hennes & Mauritz AB (publ)

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.