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STOCK COMPARISON

Choice Hotels International vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Choice Hotels International (CHH) and Marriott International (MAR) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Choice Hotels International as the less overvalued of the two: Choice Hotels International trades at $99.40 versus a fair value of $61.72 (-38%), while Marriott International trades at $336 versus $132 (-61%).
Choice Hotels International
CHH · USD · Consumer Discretionary
-38%
upside to fair value
overvalued
Price$99.40
Fair Value$61.72
Quality58/100
Marriott International
MAR · USD · Consumer Discretionary
-61%
upside to fair value
overvalued
Price$336
Fair Value$132
Quality68/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Choice Hotels InternationalMarriott International
Valuation
15.0×P/E (TTM)38.0×
5.13×P/S (TTM)13.33×
27.94×P/B—
14.2×EV/EBITDA23.3×
2.41×PEG2.16×
−37.9%Fair value upside−60.6%
1.2%Dividend yield0.8%
$1.15Dividend per share$2.68
Profitability
28%Operating margin59%
1.81×EBIT margin trend (5Y)19.75×
94%Return on equity14%
10%Return on assets10%
Growth
4%Revenue growth (YoY)13%
4.4%Avg. growth/yr (3Y)8.0%
15.6%Avg. growth/yr (5Y)19.9%
+15.3%Value creation/yr+24.5%
Balance & size
5.0×Interest coverage (EBIT/interest)5.1×
10.52×Debt / equity—
$5BMarket cap$96B
mixedGrowth qualityhealthy

Marriott International leads: 5 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Choice Hotels Internationalof which business quality 52 · market factors 41 Marriott Internationalof which business quality 63 · market factors 55
ProfitabilityMargins and returns on capital today
69
54
Quality GrowthAre margins and returns improving?
38
48
CashflowEarnings quality: real cash, not paper profit
35
56
Fin. StrengthBalance sheet, leverage, solvency risk
28
48
InvestmentDisciplined investing over empire-building
59
94
Low VolatilityCalm price path (market factor)
67
63
MomentumPrice trend over the last 3–12 months (market factor)
33
48
52W MomentumDistance to the 52-week high (market factor)
24
59
Net IssuanceBuybacks instead of dilution
97
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyChoice Hotels InternationalPrice $99.40Marriott InternationalPrice $336
DCF Models-38%below the price$61.74-62%below the price$128
Earnings-Based-38%below the price$61.72-78%below the price$73.56
Dividend Discount-81%below the price$19.03-86%below the price$46.38
Multiples-31%below the price$68.24-52%below the price$160
Asset-Based-97%below the price$2.67n/a
Growth DCF-95%below the price$5.22-71%below the price$98.20
Economic Profit-45%below the price$54.93-69%below the price$104
Growth Earnings+64%above the price$163-44%below the price$189
Minimum-97%below the price$2.67-86%below the price$46.38
Maximum+64%above the price$163-44%below the price$189
Median-41%below the price$58.32-69%below the price$104
Geometric mean-70%below the price$29.77-69%below the price$104

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Choice Hotels International: 21 of 26 models see the stock below the current price.

Marriott International: 23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Choice Hotels International
Bear $43.20Fair Value $61.72Bull $123
$99.40 = current price (white tick)
Marriott International
Bear $67.02Fair Value $132Bull $206
$336 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Choice Hotels International · Consumer Discretionary

Quality score58 · above median
Fair value upside-38% · below median

Marriott International · Consumer Discretionary

Quality score68 · Top 25%
Fair value upside-61% · bottom 25%

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Choice Hotels International as the less overvalued of the two: Choice Hotels International trades at $99.40 versus a fair value of $61.72 (-38%), while Marriott International trades at $336 versus $132 (-61%).

Marriott International has the higher quality score (68/100).

See the full analysis →
Choice Hotels International · Marriott International

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.