Both stocks run through our valuation models. Here is how Applovin (APP) and Publicis Groupe (PUB) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Publicis Groupe as the more attractively valued of the two: Applovin trades at $313 versus a fair value of $252 (-19%), while Publicis Groupe trades at €102 versus €146 (+44%).
Applovin
APP · USD · Information Technology
-19%
upside to fair value
overvalued
Price$313
Fair Value$252
Quality92/100
Publicis Groupe
PUB.PA · EUR · Communication Services
+44%
upside to fair value
undervalued
Price€102
Fair Value€146
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
ApplovinPublicis Groupe
Valuation
45.3×P/E (TTM)13.4×
27.63×P/S (TTM)1.44×
—P/B2.40×
35.2×EV/EBITDA8.4×
1.43×PEG1.51×
—Dividend yield4.4%
—Dividend per share€3.75
Profitability
64%Net margin10%
78%Operating margin16%
266%Return on equity15%
44%Return on assets4%
Growth
59%Revenue growth (YoY)6%
24.8%Avg. growth/yr (3Y)7.0%
30.4%Avg. growth/yr (5Y)10.0%
Balance & size
1.65×Debt / equity0.30×
$170BMarket cap$25B
healthyGrowth qualitymixed
Applovin leads: 8 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Applovinof which business quality 86 · market factors 6Publicis Groupeof which business quality 66 · market factors 82
ProfitabilityMargins and returns on capital today
91
50
Quality GrowthAre margins and returns improving?
98
59
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
81
89
Low VolatilityCalm price path (market factor)
0
82
MomentumPrice trend over the last 3–12 months (market factor)
14
81
52W MomentumDistance to the 52-week high (market factor)
0
85
Net IssuanceBuybacks instead of dilution
98
82
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Applovin
DCF Models$383
Earnings-Based$382
Dividend Discount$0.17
Multiples$176
Asset-Based$4.68
Growth DCF$402
Economic Profit$155
Growth Earnings$551
13 of 25 models see the stock below the current price.
Publicis Groupe
DCF Models€179
Earnings-Based€73.90
Dividend Discount€63.94
Multiples€143
Asset-Based€28.17
Growth DCF€192
Economic Profit€84.35
Growth Earnings€107
7 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Applovin
Bear $176Fair Value $252Bull $601
$313 = current price (white tick)
Publicis Groupe
Bear €110Fair Value €146Bull €183
€102 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Applovin · Information Technology
Quality score92 · Top 25%
Fair value upside-19% · above median
Publicis Groupe · Communication Services
Quality score67 · Top 25%
Fair value upside+44% · above median
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Publicis Groupe as the more attractively valued of the two: Applovin trades at $313 versus a fair value of $252 (-19%), while Publicis Groupe trades at €102 versus €146 (+44%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
