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STOCK COMPARISON

Applovin vs Publicis Groupe: Fair Value & Quality

Both stocks run through our valuation models. Here is how Applovin (APP) and Publicis Groupe (PUB) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Publicis Groupe as the more attractively valued of the two: Applovin trades at $314 versus a fair value of $252 (-19%), while Publicis Groupe trades at €101 versus €146 (+45%).
Applovin
APP · USD · Information Technology
-19%
upside to fair value
overvalued
Price$314
Fair Value$252
Quality92/100
Publicis Groupe
PUB.PA · EUR · Communication Services
+45%
upside to fair value
undervalued
Price€101
Fair Value€146
Quality67/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

ApplovinPublicis Groupe
Valuation
45.3×P/E (TTM)13.4×
27.63×P/S (TTM)1.45×
—P/B2.41×
35.2×EV/EBITDA8.4×
1.43×PEG1.51×
−19.5%Fair value upside+44.8%
—Dividend yield3.7%
—Dividend per share€3.75
Profitability
78%Operating margin16%
—EBIT margin trend (5Y)1.16×
266%Return on equity15%
44%Return on assets4%
Growth
59%Revenue growth (YoY)6%
24.8%Avg. growth/yr (3Y)7.0%
30.4%Avg. growth/yr (5Y)10.0%
+97.7%Value creation/yr+16.6%
Balance & size
20.1×Interest coverage (EBIT/interest)22.5×
1.65×Debt / equity0.30×
$170BMarket cap$25B
healthyGrowth qualitymixed
Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Applovin leads: 7 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Applovinof which business quality 86 · market factors 3 Publicis Groupeof which business quality 66 · market factors 78
ProfitabilityMargins and returns on capital today
91
50
Quality GrowthAre margins and returns improving?
98
59
CashflowEarnings quality: real cash, not paper profit
87
78
Fin. StrengthBalance sheet, leverage, solvency risk
70
49
InvestmentDisciplined investing over empire-building
81
89
Low VolatilityCalm price path (market factor)
0
82
MomentumPrice trend over the last 3–12 months (market factor)
7
73
52W MomentumDistance to the 52-week high (market factor)
0
81
Net IssuanceBuybacks instead of dilution
98
82

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyApplovinPrice $314Publicis GroupePrice €101
DCF Models+22%above the price$383+76%above the price€178
Earnings-Based+22%above the price$382-27%below the price€73.56
Dividend Discount-100%below the price$0.17-37%below the price€63.94
Multiples-44%below the price$176+41%above the price€143
Asset-Based-99%below the price$4.68-72%below the price€28.17
Growth DCF+28%above the price$402+89%above the price€191
Economic Profit-50%below the price$155-17%below the price€84.23
Growth Earnings+76%above the price$551+5%close to the price€106
Minimum-100%below the price$0.17-72%below the price€28.17
Maximum+76%above the price$551+89%above the price€191
Median-11%close to the price$279-6%close to the price€95.32
Geometric mean-77%below the price$71.48-8%close to the price€93.38

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Applovin: 13 of 25 models see the stock below the current price.

Publicis Groupe: 7 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Applovin
Bear $176Fair Value $252Bull $601
$314 = current price (white tick)
Publicis Groupe
Bear €110Fair Value €146Bull €183
€101 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Applovin · Information Technology

Quality score92 · Top 25%
Fair value upside-19% · above median

Publicis Groupe · Communication Services

Quality score67 · Top 25%
Fair value upside+45% · above median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Publicis Groupe as the more attractively valued of the two: Applovin trades at $314 versus a fair value of $252 (-19%), while Publicis Groupe trades at €101 versus €146 (+45%).

Applovin has the higher quality score (92/100).

See the full analysis →
Applovin · Publicis Groupe

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.