Sinclair Broadcast Group Inc (SBGI) Fair Value & Analysis
Communication Services · US · Market cap $982M · ISIN US8292421067
What is Sinclair Broadcast Group Inc really worth?
Sinclair Broadcast Group Inc
SBGI · US
Below-average quality, and trading another 225% above our fair value of $4.29.
Strengths
Risks
For context
Fair value as of: Jul 7, 2026
From 4 valuation models · updated 59 days ago
Fair value updated Jul 7, 2026, revised from $6.13 to $4.29 (−30.0%) since Jun 25, 2026. Share price −0.4% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case ($12.04). The favourable scenario is already priced in.
- Weak quality (35/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The model range is unusually wide ($3.20 to $12.04). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 7, 2026.
How to read this chart
60‑month range $8.04 – $25.76 · fair‑value band $3.20 – $12.04 · the $13.93 price screens above the $4.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Jul 7, 2026.
Analysis
Sinclair Broadcast Group Inc (SBGI) currently trades at $13.93, while our model-based Fair Value estimate is $4.29, implying the stock looks roughly 224.7% overvalued today. The Quality Score stands at 35/100 (below-average quality), in the Communication Services sector. How firm this estimate is: it rests on 13 models at a data quality of 93/100, which puts the evidence level at medium.
Over the trailing twelve months, Sinclair Broadcast Group Inc generated revenue of $3.2B at a net margin of 2.0%. Revenue grew 4.0% year over year. It earns a return on equity of 20.0%. Net debt stands at $3.7B. Fundamentals as of Jul 7, 2026
Our scenario range runs from $3.20 (bear case) to $12.04 (bull case); at $13.93, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 18% below its 52-week high and 25% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at −6% fair-value upside, at −69%, SBGI screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 4 models by family
Widest divergence: Asset-Based ($4.29) versus Multiples ($1.39). Highest evidence: 5Y EBITDA Exit (71).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 7, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 32 · Market factors (momentum, volatility) 42
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.
Full company description
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; Tennischannel 2, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. The company was founded in 1971 and is headquartered in Hunt Valley, Maryland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sinclair Broadcast Group Inc reported revenue of $3.2B in FY2025 versus $6.1B in FY2021, a compound −15.2%/yr. Reported net income was −$112M in FY2025.
SBGI screens 225% overvalued. Compare with Nexstar Media Group →
Peer Group
Broadcasting · 64 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Broadcasting median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 44/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate (as of Jul 7, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $177.84 | $151.97 | −15% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 500.00 IDR | 1,094 IDR | +119% |
| MFE-Mediaforeurope N.V MFEB | €3.62 | €5.38 | +49% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.10 | ¥1.14 | −63% |
| Sun TV Network Limited SUNTV | ₹487.90 | ₹586.58 | +20% |
| MBC Group 4072 | 20.41 SAR | 19.24 SAR | −6% |
| Métropole Télévision S.A MMT | €12.04 | €15.96 | +33% |
| Beijing Gehua Catv Network Co 600037 | ¥7.07 | ¥3.63 | −49% |
| PT Surya Citra Media Tbk, SCMA | 216.00 IDR | 198.19 IDR | −8% |
| Zee Entertainment Enterprises Limited ZEEL | ₹104.65 | ₹48.34 | −54% |
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