Rentokil Initial PLC (RTO) Fair Value & Analysis
Industrials · US · Market cap $14.3B · ISIN US7601251041
What is Rentokil Initial PLC really worth?
Rentokil Initial PLC
RTO · US
A solid business, but trading 22% above our fair value of $19.63.
Strengths
Risks
For context
Fair value as of: Aug 19, 2026
From 26 valuation models · updated 17 days ago
Share price −4.2% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- Solid but not exceptional quality (56/100) and above fair value, neither a clear bargain nor a standout compounder.
- The price sits in the upper half of our model range, so the margin of safety is thin.
- The data supports the verdict: every model runs on fully documented inputs.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
60‑month range $19.43 – $39.60 · fair‑value band $13.81 – $24.54 · the $24.02 price screens above the $19.63 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Aug 19, 2026.
Analysis
Rentokil Initial PLC (RTO) currently trades at $24.02, while our model-based Fair Value estimate is $19.63, implying the stock looks roughly 22.4% overvalued today. The Quality Score stands at 56/100 (solid quality), in the Industrials sector. Bull case: the DCF Models group reads highest at a median of $23.68 per share, and 6 of the 26 models we run sit above the $24.02 price. Bear case: the Earnings-Based group reads lowest at $6.94, and 20 of the 26 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Rentokil Initial PLC generated revenue of $6.9B at a net margin of 6.8%. Revenue grew 5.8% year over year. It earns a return on equity of 5.4%. Net debt stands at $3.8B. Fundamentals as of Aug 19, 2026
Our scenario range runs from $13.81 (bear case) to $24.54 (bull case); at $24.02, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 31% below its 52-week high and 8% above its 52-week low, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at −24% fair-value upside, at −18%, RTO screens cheaper than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly $0.3030 per share, which is 1.5 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 26 models by family
Widest divergence: DCF Models ($23.68) versus Earnings-Based ($6.94). Highest evidence: FCF DCF (78).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. The company offers a range of pest control services for rodents, and flying and crawling insects, as well as other forms of wildlife management.
Full company description
Rentokil Initial plc, together with its subsidiaries, provides route-based services in North America, Europe, the United Kingdom, Asia, the Middle East, North Africa, Turkey, and Pacific. The company offers a range of pest control services for rodents, and flying and crawling insects, as well as other forms of wildlife management. It provides hygiene services, including the provision and maintenance of products, such as soap and hand sanitizer dispensers, hand dryers, air care and purification, cubicle and surface sanitizers, feminine hygiene units, toilet paper dispensers, and floor protection mats. In addition, the company engages in the supply and laundering of garments for commercial organizations. Further, the company provides a range of specialist cleaning services, such as graffiti removal, deep cleaning of kitchens and washrooms, trauma cleaning, and flood or fire damage cleaning, as well as specialist deep cleaning services. Rentokil Initial plc was founded in 1903 and is headquartered in Crawley, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Rentokil Initial PLC reported revenue of $6.9B in FY2025 versus $3.0B in FY2021, a compound +23.7%/yr. Reported net income was $470M in FY2025, compounding +15.6%/yr from FY2021.
of which total revenue +13.5 % · buybacks/dilution −3.5 %
Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).
RTO screens 22% overvalued. Compare with Cintas Corporation →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Rentokil Initial PLC (RKLIF) (H1 2026) Earnings Call Highlights: Revenue Growth and Margin ...
- AMN or RTO: Which Is the Better Value Stock Right Now?
Peer Group
Specialty Business Services · 248 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Business Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Specialty Business Services stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Cintas Corporation CTAS | $204.15 | $95.19 | −53% |
| RELX PLC RELX | $34.55 | $32.24 | −7% |
| Thomson Reuters Corporation TRI | C$142.85 | C$70.40 | −51% |
| Copart, Inc CPRT | $32.76 | $28.59 | −13% |
| Global Payments Inc GPN | $91.05 | $68.98 | −24% |
| RB Global, Inc RBA | C$119.68 | C$68.30 | −43% |
| Brambles Limited BXB | A$19.47 | A$17.27 | −11% |
| UL Solutions Inc ULS | $74.43 | $33.62 | −55% |
| Wolters Kluwer N.V WKL | €68.88 | €101.27 | +47% |
| Aramark ARMK | $59.08 | $13.18 | −78% |
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