Coty Inc (COTY) fair value: what the stock is really worth
We calculate from audited financials what Coty Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 20, 2026.
How to read this chart
60‑month range $1.85 – $13.26 · fair‑value band $0.6080 – $3.04 · the $2.51 price screens below the $3.04 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 20, 2026.
Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells branded beauty products worldwide. It operates through two segments: the Prestige and Consumer Beauty. The company provides fragrance, color cosmetics, and skin and body care products.
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Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells branded beauty products worldwide. It operates through two segments: the Prestige and Consumer Beauty. The company provides fragrance, color cosmetics, and skin and body care products. It offers prestige products through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, Davidoff, Escada, Etro, Gucci, Hugo Boss, Infiniment Coty Paris, Jil Sander, Joop!, Kylie Cosmetics by Kylie Jenner, Lancaster, Marc Jacobs, Orveda, philosophy, and Tiffany & Co. brands. The company provides beauty products through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, LeGer by Lena Gercke, Max Factor, Mexx, Monange, Nautica, Paixao, Rimmel, Risque, Vera Wang, and Sally Hansen brands. It also sells its products through third-party distributors. The company was founded in 1904 and is headquartered in New York, New York. Coty Inc. is a subsidiary of JAB Beauty B.V.
Stock analysis
Coty Inc (COTY) currently trades at $2.51, while our model-based Fair Value estimate is $3.04, implying the stock looks roughly 17.4% undervalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of $2.80 per share, and 3 of the 7 models we run sit above the $2.51 price.
Bear case: the Multiples group reads lowest at $0.4500, and 4 of the 7 models stay below the price. Evidence for this calculation is medium.
Scenario range: $0.6080 (bear) to $3.04 (bull), the price of $2.51 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 44/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Coty Inc reported revenue of $5.9B in FY2025 versus $4.6B in FY2021, a compound +6.2%/yr. Reported net income was −$368M in FY2025.
Key figures
Market cap $2.2B · P/S ratio 0.30 · EPS (TTM) $−0.6200 · Dividend yield 0.8% · Net margin −6.2% · Return on equity −13.9% · Return on assets (EBIT) 2.5% · Operating margin −0.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (medium confidence).
What moves the price
The share trades about 53% below its 52-week high and 36% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −32% fair-value upside, at 21%, COTY screens cheaper than that median.
Fair Value models
Bear $0.6080Fair Value $3.04Bull $3.04
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.34/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−3.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.6%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−26.2% (2020) → 4.1% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+10.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
−0.5%
Yearly sales growth analysts expect, extended to five years.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 249 stocks
Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score44 · Bottom 25%
Fair Value upside+79% · Top 25%
Profitability
Return on assets2% · Below median
Net margin (TTM)−9% · Bottom 25%
Operating margin (TTM)−1% · Bottom 25%
Growth and dividend
Revenue growth−1% · Below median
Dividend yield (TTM)0.8% · Bottom 25%
Balance sheet
Debt / equity1.07× · Highest 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Coty Inc Fair Value". https://www.fairvalue-calculator.com/stock/COTY
Frequently asked questions
Is Coty Inc (COTY) overvalued or undervalued?
As of Sep 20, 2026, our model estimates a fair value of $3.04 versus a price of $2.51, about +21% upside (undervalued).
What is the fair value of COTY?
Our model-based fair value for Coty Inc is $3.04 (as of Sep 20, 2026), built from audited fundamentals. The current price: $2.51.
What is the quality score of COTY?
Coty Inc has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Coty Inc (COTY)?
Our model-based price target is the fair value of $3.04 (as of Sep 20, 2026) from 12 valuation models. Cautious scenario $0.6080, optimistic scenario $3.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Coty Inc stock forecast for 2026?
Our models put fair value at $3.04, about +21% upside versus a price of $2.51 (undervalued). Cautious scenario $0.6080, optimistic scenario $3.04. The calculation is refreshed regularly with new filings.
What is the revenue of Coty Inc (COTY)?
Coty Inc reported trailing-twelve-month revenue of about $5.8B (latest available figure, as of Sep 20, 2026).
Does Coty Inc pay a dividend?
Coty Inc currently shows a dividend yield of about 0.77% relative to its recent price (as of Sep 20, 2026).
What growth is priced into Coty Inc (COTY)?
For today's price to be fair in a discounted-cash-flow model, Coty Inc would have to grow free cash flow by +10.4 % per year for five years (discount rate 9.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.6 % per year. As of Sep 20, 2026.
What discount rate (WACC) does the fair value of COTY use?
Our models discount Coty Inc at 9.7 %: a base by market capitalisation (mid), damped by beta 1.00, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Coty Inc that is +10.4 % per year a year over ten years, using the same discount rate (9.7 %) and the same formula as our fair value.
How much growth has Coty Inc (COTY) delivered so far?
Over the past 5 years revenue at Coty Inc grew +4.6 % a year. The price currently implies +10.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Coty Inc (COTY) growing?
The median revenue growth in the sector is +2.9 % a year. That is the yardstick for the growth priced into Coty Inc (+10.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Coty Inc (COTY)?
The free-cash-flow yield on the price is 13.10 %: that much free cash flow Coty Inc produces per unit of market value. When it exceeds the discount rate of our models (9.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Coty Inc (COTY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Coty Inc it is $3.04 per share (as of Sep 20, 2026), against a price of $2.51. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Coty Inc stock overvalued or undervalued in 2026?
As of Sep 20, 2026, COTY trades below its calculated fair value: price $2.51, fair value $3.04, a gap of about +21% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of COTY?
No. The price is what the market pays today ($2.51); the fair value is what the company's own numbers justify ($3.04). For Coty Inc the two are $0.5300 per share apart. That gap is exactly why we show both numbers side by side.
How much is Coty Inc worth?
The market values Coty Inc at about $2.2B (market capitalisation, as of Sep 20, 2026). Per share that is $2.51; our models calculate a fair value of $3.04 per share.
What do the bullish and bearish scenarios say about COTY?
Our models span a range for Coty Inc: cautious scenario $0.6080, base $3.04, optimistic $3.04 per share (as of Sep 20, 2026, price $2.51). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of COTY?
The PEG ratio of Coty Inc is 0.18 (P/E divided by earnings growth, as of Sep 20, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Coty Inc (COTY)?
Balance-sheet figures for Coty Inc (as of Sep 20, 2026): return on equity −13.9%, debt of 1.07 per unit of equity. They feed the Quality Score of 44/100, which measures business quality independently of the share price.
How far is COTY from its 52-week high?
Coty Inc trades at $2.51, about 53% below its 52-week high of $5.33 and 36% above the low of $1.84 (as of Sep 20, 2026). Distance from the high says nothing about value: that is what the fair value of $3.04 is for.
Which stocks are comparable to Coty Inc?
From the same area (Consumer Defensive) we also value L'Oréal S.A, Unilever PLC, Colgate-Palmolive Company, 500696, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Coty Inc stock attractive at the current price?
The data as of Sep 20, 2026: price $2.51, calculated fair value $3.04 (+21%), Quality Score 44/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of COTY calculated?
We run Coty Inc through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $3.04, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Coty Inc currently trades 21 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Coty Inc (COTY)?
The closing price on Sep 21, 2026 was $2.51. Our model-based fair value is $3.04, about +21% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Coty Inc right now?
The model range is unusually wide ($0.6080 to $3.04). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Coty Inc
How large is the market capitalisation of Coty Inc (COTY)?
The market capitalisation of Coty Inc is $2.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Coty Inc (COTY)?
The price-to-sales ratio of Coty Inc is 0.30 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Coty Inc (COTY)?
Earnings per share at Coty Inc are $−0.6200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Coty Inc (COTY)?
The dividend yield of Coty Inc is 0.8%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Coty Inc (COTY)?
The net margin of Coty Inc is −6.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Coty Inc (COTY)?
The return on equity (ROE) of Coty Inc is −13.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Coty Inc (COTY)?
On an EBIT basis the return on assets of Coty Inc is 2.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Coty Inc (COTY)?
The operating margin of Coty Inc is −0.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Coty Inc (COTY)?
Revenue at Coty Inc is growing −1.3% versus a year earlier (3y avg +3.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Coty Inc (COTY)?
Earnings per share at Coty Inc are growing −22.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Coty Inc (COTY) carry?
The net debt of Coty Inc is $4.0B (fiscal year 2025, ≈ 14.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Sep 20, 2026