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Seojin Automotive Co (122690) Fair Value & Analysis

Consumer Cyclical · KR · Market cap 37.5B KRW

SA Seojin Automotive Co 122690 · KQ
Price1,821 KRW
Fair Value2,835 KRW
Upside+55.7%
Quality23/100
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Expensive Growth
Thin margins · 0.3% net margin
High debt · negative free cash flow
Trails peers (3/8)
Narrow moat 23/100
Evidence: Low Range 1,058 KRW – 4,613 KRW Share as image

Fair value as of: Jul 20, 2026

From 6 valuation models · updated 24 days ago

Fair value updated Jul 20, 2026, revised from 2,465 KRW to 2,835 KRW (+15.0%) since Jul 7, 2026. Share price +9.4% over the past month.

Below-average quality, screening 56% undervalued on our models.

What matters now

  • The large discount to fair value meets weak quality (23/100). That raises the risk this is a value trap rather than a bargain.
  • The model range is unusually wide (1,058 KRW to 4,613 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
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Price vs Fair Value (5 years)

4,580 KRW 1,493 KRW Fair Value 2,835 KRW Mar 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.

How to read this chart

60‑month range 1,493 KRW – 4,580 KRW · fair‑value band 1,058 KRW – 4,613 KRW · the 1,821 KRW price screens below the 2,835 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.

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Analysis

Seojin Automotive Co (122690) currently trades at 1,821 KRW, while our model-based Fair Value estimate is 2,835 KRW, implying the stock looks roughly 55.7% undervalued today. The Quality Score stands at 23/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.

Over the trailing twelve months, Seojin Automotive Co generated revenue of 2.0T KRW at a net margin of 0.3%. Revenue grew 23.4% year over year. Net debt stands at 850B KRW. Fundamentals as of Jul 20, 2026

Our scenario range runs from 1,058 KRW (bear case) to 4,613 KRW (bull case); at 1,821 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 42% fair-value upside, at 56%, 122690 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
ROIC Compounder 890.74 KRW 72
EPV 890.74 KRW 59
EV/EBITDA 41,774 KRW 59,978 KRW 78,181 KRW 54
All 6 models by family
Earnings-Based
EPV 890.74 KRW 59
Multiples
EV/EBIT 5,802 KRW 12,015 KRW 18,228 KRW 53
EV/EBITDA 41,774 KRW 59,978 KRW 78,181 KRW 54
EV/Revenue 5,112 KRW 10,497 KRW 43
Asset-Based
NCAV (Graham) 3,797 KRW 5,087 KRW 7,593 KRW 50
Economic Profit
ROIC Compounder 890.74 KRW 72

Widest divergence: Multiples (12,015 KRW) versus Asset-Based (5,087 KRW). Highest evidence: ROIC Compounder (72).

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Key figures & financial health

Revenue (TTM) 2.0T KRW
Revenue growth (YoY) +23.4%
Net margin 0.3%
Return on equity 816%
Free cash flow −168B KRW FY2025
Operating margin 1.6%
More key figures
Net debt 850B KRW FY2025

Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 23/100

Of which business quality 24 · Market factors (momentum, volatility) 20

Profitability 28
Margins and returns on capital today
Quality Growth 37
Are margins and returns improving?
Cashflow 6
Earnings quality: real cash, not paper profit
Fin. Strength 6
Balance sheet, leverage, solvency risk
Investment 24
Disciplined investing over empire-building
Low Volatility 35
Calm price path (market factor)
Momentum 14
Price trend over the last 3–12 months (market factor)
52W Momentum 13
Distance to the 52-week high (market factor)
Net Issuance 59
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Seojin Automotive Co.,Ltd. produces, supplies, and sells automobile clutches and components. Its products include clutch covers, discs, and facings; fly wheels; release bearings for passenger cars and commercial vehicles; and automatic transmission parts, including retainer and clutch assy, disk jets, drums, wet clutches, break bands, separator plates, …

Full company description

Seojin Automotive Co.,Ltd. produces, supplies, and sells automobile clutches and components. Its products include clutch covers, discs, and facings; fly wheels; release bearings for passenger cars and commercial vehicles; and automatic transmission parts, including retainer and clutch assy, disk jets, drums, wet clutches, break bands, separator plates, lockup dumpers, drive plates, park pawls, signal plates, and spring packs. Seojin Automotive Co.,Ltd. sells its products in South Korea, the Americas, Asia, the Middle East, Europe, and Africa. The company was formerly known as Seojin Clutch Co. Ltd. and changed its name to Seojin Automotive Co.,Ltd. in June 2011. Seojin Automotive Co.,Ltd. was founded in 1966 and is based in Siheung, South Korea.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Seojin Automotive Co reported revenue of 2.9T KRW in FY2025 versus 1.8T KRW in FY2021, a compound +13.7%/yr. Reported net income was −24.8B KRW in FY2025.

Growth Quality 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
2.9T KRW
Latest YoY
+13.6%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+12.0%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.3%
Avg. growth/yr (13Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+8.5%
Revenue +13.7%/yr
FY21 1.8T KRW
FY22 2.1T KRW
FY23 2.5T KRW
FY24 2.6T KRW
FY25 2.9T KRW
Net income
FY21 3.5B KRW
FY22 7.1B KRW
FY23 8.8B KRW
FY24 1.2B KRW
FY25 −24.8B KRW

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Cite: Fair Value Calculator (2026). "Seojin Automotive Co Fair Value". https://www.fairvalue-calculator.com/stock/122690

Peer Group

Consumer Discretionary · 3580 stocks

How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Automobiles & Auto Parts” was too small, so the broader sector is used.)

Quality Score 23 · Bottom 25%
Fair Value upside +56% · Top 25%
Return on assets 2% · Below median
Net margin (TTM) 0% · Below median
Operating margin (TTM) 2% · Below median
Revenue growth 23% · Top 25%
Debt / equity 2.22× · Higher than 75% of peers

Valuation Multiples vs Consumer Discretionary median · lower = cheaper

EV/EBITDA 2.5× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 22
FUTURE 100 · sector 14
PAST 0 · sector 21
HEALTH 0 · sector 96
DIVIDEND 0 · sector 41

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Automobiles & Auto Parts stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).

Stock Price Fair Value vs Fair Value
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Hwashin Precision Engineering Co 126640 4,150 KRW 5,883 KRW +42%
Ilji Technology Co 019540 6,750 KRW 4,752 KRW -30%
Ecoplastic Corporation 038110 2,040 KRW 1,090 KRW -47%
HRS Co 036640 4,880 KRW 8,439 KRW +73%
Mobase Co 101330 3,700 KRW 13,640 KRW +269%
Hanil Forging Industrial Co 024740 2,195 KRW 843.71 KRW -62%
CBI Co 013720 2,335 KRW 1,526 KRW -35%
GRC GRC 66.60 PLN 150.86 PLN +127%
Pungkang Co 093380 2,860 KRW 1,423 KRW -50%

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Frequently asked questions

Is Seojin Automotive Co (122690) overvalued or undervalued?
As of Jul 20, 2026, our model estimates a fair value of 2,835 KRW versus a price of 1,821 KRW, about +56% (undervalued).
What is the fair value of 122690?
Our model-based fair value for Seojin Automotive Co is 2,835 KRW (as of Jul 20, 2026), built from audited fundamentals. The current price is 1,821 KRW.
What is the quality score of 122690?
Seojin Automotive Co has a Quality Score of 23/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Seojin Automotive Co (122690)?
Seojin Automotive Co reported trailing-twelve-month revenue of about 2.0T KRW (latest available figure, as of Jul 20, 2026).
What is the net profit margin of 122690?
The net profit margin of Seojin Automotive Co is about 0.3%, meaning it keeps roughly 0.3% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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