SM Life Design Group (063440) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 52.0B KRW
Fair value as of: Aug 13, 2026
From 24 valuation models · updated yesterday
Fair value updated Aug 13, 2026, revised from 2,085 KRW to 2,065 KRW (−1.0%) since Jul 22, 2026. Share price −1.4% over the past month.
A solid business, screening 88% undervalued on our models.
What matters now
- The price is below even our cautious bear case (1,228 KRW). The market is more pessimistic than our downside scenario.
- Solid quality (64/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (1,228 KRW to 2,581 KRW) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 1,000 KRW – 4,795 KRW · fair‑value band 1,228 KRW – 2,581 KRW · the 1,100 KRW price screens below the 2,065 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
SM Life Design Group (063440) currently trades at 1,100 KRW, while our model-based Fair Value estimate is 2,065 KRW, implying the stock looks roughly 87.7% undervalued today. The Quality Score stands at 64/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, SM Life Design Group generated revenue of 47.4B KRW at a net margin of 0.6%. Revenue grew 85.1% year over year. Net debt stands at 709M KRW. Fundamentals as of Aug 13, 2026
Our scenario range runs from 1,228 KRW (bear case) to 2,581 KRW (bull case); at 1,100 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 49% below its 52-week high and 10% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -2% fair-value upside, at 88%, 063440 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: Growth Earnings (2,830 KRW) versus Asset-Based (1,006 KRW). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 17
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc.
Full company description
SM Life Design Group Co., Ltd. provides printing services in South Korea. The company prints lottery tickets; share certificates; securities; stamps; product labels; and other products, such as gift certificates for cultural events and department stores, as well as tickets for amusement parks, theaters, transport, etc. It also offers a range of products comprising commercial printing and PR materials; and distributes home video products. The company was formerly known as FNC ADD CULTURE. Co., Ltd. and changed its name to SM Life Design Group Co., Ltd. in May 2018. SM Life Design Group Co., Ltd. was founded in 1962 and is based in Paju, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
SM Life Design Group reported revenue of 53.3B KRW in FY2025 versus 45.2B KRW in FY2021, a compound +4.2%/yr. Reported net income was 5.5B KRW in FY2025, compounding +32.5%/yr from FY2021.
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Peer Group
Media & Publishing · 15 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Media & Publishing stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Megacable Holdings MEGACPO | 62.14 MXN | 72.22 MXN | +16% |
| GTNA GTNA | $5.94 | $5.83 | -2% |
| GMA7 GMA7 | 4.39 PHP | 8.36 PHP | +90% |
| SM Culture & Contents Co 048550 | 1,383 KRW | 1,113 KRW | -19% |
| ABS ABS | 3.14 PHP | 2.72 PHP | -13% |
| Showbox Corp 086980 | 2,115 KRW | 3,511 KRW | +66% |
| DIGITAL CHOSUN Inc 033130 | 1,910 KRW | 2,439 KRW | +28% |
| PLI PLI | 6.70 PLN | 1.88 PLN | -72% |
| eMnet Inc 123570 | 1,636 KRW | 1,491 KRW | -9% |
| MB MB | 0.2070 PHP | 0.0400 PHP | -81% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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