SM Culture & Contents Co (048550) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 154B KRW
Fair value as of: Aug 13, 2026
From 4 valuation models · updated today
Share price −13.3% over the past month.
A solid business, but screening 18% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (1,245 KRW). The favourable scenario is already priced in.
- Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range 815.00 KRW – 6,190 KRW · fair‑value band 982.18 KRW – 1,245 KRW · the 1,360 KRW price screens above the 1,113 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
SM Culture & Contents Co (048550) currently trades at 1,360 KRW, while our model-based Fair Value estimate is 1,113 KRW, implying the stock looks roughly 18.1% overvalued today. The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, SM Culture & Contents Co generated revenue of 158B KRW at a net margin of -2.1%. Revenue grew 66.9% year over year. Fundamentals as of Aug 13, 2026
Our scenario range runs from 982.18 KRW (bear case) to 1,245 KRW (bull case); at 1,360 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 19% below its 52-week high and 75% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at -18%, 048550 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 4 models by family
Widest divergence: Multiples (1,113 KRW) versus Dividend Discount (0.4800 KRW). Highest evidence: Gordon GGM (70).
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Key figures & financial health
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc.
Full company description
SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc. In addition, it offers advertising agency and travel services; and plans, develops, and promotes video content. The company was formerly known as BT&I Travel Group., Inc. and changed its name to SM Culture & Contents Co., Ltd. in June 2012. SM Culture & Contents Co., Ltd. was founded in 1980 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
SM Culture & Contents Co reported revenue of 100B KRW in FY2025 versus 140B KRW in FY2021, a compound −7.9%/yr. Reported net income was −2.1B KRW in FY2025.
048550 screens 18% overvalued. Compare with Megacable Holdings →
Peer Group
Media & Publishing · 15 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Media & Publishing stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Megacable Holdings MEGACPO | 62.14 MXN | 72.22 MXN | +16% |
| GTNA GTNA | $5.94 | $5.83 | -2% |
| GMA7 GMA7 | 4.39 PHP | 8.36 PHP | +90% |
| ABS ABS | 3.14 PHP | 2.72 PHP | -13% |
| Showbox Corp 086980 | 2,115 KRW | 3,511 KRW | +66% |
| DIGITAL CHOSUN Inc 033130 | 1,910 KRW | 2,439 KRW | +28% |
| SM Life Design Group 063440 | 1,130 KRW | 2,065 KRW | +83% |
| PLI PLI | 6.70 PLN | 1.88 PLN | -72% |
| eMnet Inc 123570 | 1,636 KRW | 1,491 KRW | -9% |
| MB MB | 0.2070 PHP | 0.0400 PHP | -81% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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