SM Culture & Contents Co. Ltd (048550) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 154B KRW (≈ $108M) · ISIN KR7048550008
What is SM Culture & Contents Co. Ltd really worth?
A solid business, currently priced close to our fair value of 1,113 KRW.
Strengths
Risks
Fair value as of: Sep 5, 2026
From 4 valuation models · updated today
Share price −35.4% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 5, 2026.
How to read this chart
60‑month range 815.00 KRW – 6,190 KRW · fair‑value band 982.18 KRW – 1,245 KRW · the 1,091 KRW price screens below the 1,113 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 5, 2026.
Analysis
SM Culture & Contents Co. Ltd (048550) currently trades at 1,091 KRW, while our model-based Fair Value estimate is 1,113 KRW, implying the stock looks roughly 2.0% fairly valued today. The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector. Bull case: the Multiples group reads highest at a median of 1,113 KRW per share, and 1 of the 4 models we run sit above the 1,091 KRW price. Bear case: the Asset-Based group reads lowest at 585.26 KRW, and 3 of the 4 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, SM Culture & Contents Co. Ltd generated revenue of 158B KRW at a net margin of −2.1%. Revenue grew 66.9% year over year. Fundamentals as of Sep 5, 2026
Our scenario range runs from 982.18 KRW (bear case) to 1,245 KRW (bull case); at 1,091 KRW, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 35% below its 52-week high and 40% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 26% fair-value upside, at 2%, 048550 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 4 models by family
Widest divergence: Multiples (1,113 KRW) versus Dividend Discount (0.4800 KRW). Highest evidence: Gordon GGM (69).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 5, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 50 · Market factors (momentum, volatility) 32
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc.
Full company description
SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films. The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc. In addition, it offers advertising agency and travel services; and plans, develops, and promotes video content. The company was formerly known as BT&I Travel Group., Inc. and changed its name to SM Culture & Contents Co., Ltd. in June 2012. SM Culture & Contents Co., Ltd. was founded in 1980 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
SM Culture & Contents Co. Ltd reported revenue of 100B KRW in FY2025 versus 140B KRW in FY2021, a compound −7.9%/yr. Reported net income was −2.1B KRW in FY2025.
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Peer Group
Media & Publishing · 15 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Media & Publishing stocks, each showing price versus our Fair Value estimate (as of Sep 5, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| GTNA GTNA | $5.94 | $5.83 | −2% |
| GMA7 GMA7 | 4.40 PHP | 8.36 PHP | +90% |
| ABS ABS | 3.71 PHP | 3.21 PHP | −13% |
| Showbox Corp 086980 | 2,115 KRW | 3,511 KRW | +66% |
| DIGITAL CHOSUN Inc 033130 | 1,942 KRW | 2,439 KRW | +26% |
| SM Life Design Group 063440 | 1,130 KRW | 2,065 KRW | +83% |
| 533217 533217 | ₹90.30 | ₹237.72 | +163% |
| PLI PLI | 6.58 PLN | 1.85 PLN | −72% |
| eMnet Inc 123570 | 1,658 KRW | 1,491 KRW | −10% |
| Samhwa Networks Co 046390 | 2,040 KRW | 243.39 KRW | −88% |
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