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SimilarWeb Ltd (SMWB) Fair Value & Analysis

Technology · US · Market cap $449M · ISIN IL0011751653

What is SimilarWeb Ltd really worth?

SL SimilarWeb Ltd logo SimilarWeb Ltd SMWB · US
Price$8.89
Fair Value$2.28
Upside−74.4%
Quality47/100

Below-average quality, and trading another 290% above our fair value of $2.28.

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Strengths

generates free cash flow

Risks

!Mixed Growth (revenue 5y +24.8 %/yr)
!Loss-making · -10.4% net margin
!Trails peers (2/10)
!Narrow moat 20/100
!Evidence only low, so the estimate is less certain
Evidence: Low Range $1.70 – $2.87

Fair value as of: Aug 13, 2026

From 7 valuation models · updated 22 days ago

Share price +19.8% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The price sits above even our optimistic bull case ($2.87). The favourable scenario is already priced in.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • Solid but not exceptional quality (47/100) and above fair value, neither a clear bargain nor a standout compounder.

Price vs Fair Value (5 years)

$24.76 $2.33 Fair Value $2.28 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range $2.33 – $24.76 · fair‑value band $1.70 – $2.87 · the $8.89 price screens above the $2.28 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

SimilarWeb Ltd (SMWB) currently trades at $8.89, while our model-based Fair Value estimate is $2.28, implying the stock looks roughly 289.9% overvalued today. The Quality Score stands at 47/100 (below-average quality), in the Technology sector. Bull case: the Growth DCF group reads highest at a median of $3.81 per share, and 0 of the 7 models we run sit above the $8.89 price. Bear case: the Multiples group reads lowest at $2.78, and 7 of the 7 models stay below the price. Evidence for this calculation is low.

Over the trailing twelve months, SimilarWeb Ltd generated revenue of $289M at a net margin of −10.4%. Revenue grew 10.1% year over year. The balance sheet holds a net cash position of $29.1M. Fundamentals as of Aug 13, 2026

Our scenario range runs from $1.70 (bear case) to $2.87 (bull case); at $8.89, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 300% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at −38% fair-value upside, at −74%, SMWB screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF best evidence $2.74 $3.81 $6.62 77
Growth DCF $2.65 $4.00 $6.33 74
Rev-Margin DCF $2.40 $3.81 $5.90 69
All 7 models by family
DCF Models
FCF DCF best evidence $2.74 $3.81 $6.62 77
5Y Revenue Exit $2.40 $3.64 $6.03 68
10Y Revenue Exit $2.45 $3.91 $5.60 64
Multiples
EV/Revenue $2.19 $2.78 $3.36 52
Asset-Based
NCAV (Graham) $0.1300 $0.1800 $0.2700 51
Growth DCF
Growth DCF $2.65 $4.00 $6.33 74
Rev-Margin DCF $2.40 $3.81 $5.90 69

Widest divergence: DCF Models ($3.81) versus Asset-Based ($0.1800). Highest evidence: FCF DCF (77).

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Key figures & financial health

P/S ratio 1.55 TTM
EPS (TTM) $−0.3500
Net margin −11.7% FY2025
Return on equity −134% TTM
Return on assets (EBIT) −18.0% avg 5y
Operating margin −4.4% TTM
More key figures
Growth
Revenue (TTM) $289M TTM
Revenue growth (YoY) +10.1% 3y avg +13.5%
Balance sheet & cash flow
Free cash flow $13.2M FY2025
Net cash $29.1M FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 47/100

Of which business quality 47 · Market factors (momentum, volatility) 49

Profitability 36
Margins and returns on capital today
Quality Growth 40
Are margins and returns improving?
Cashflow 51
Earnings quality: real cash, not paper profit
Fin. Strength 35
Balance sheet, leverage, solvency risk
Investment 93
Disciplined investing over empire-building
Low Volatility 21
Calm price path (market factor)
Momentum 67
Price trend over the last 3–12 months (market factor)
52W Momentum 50
Distance to the 52-week high (market factor)
Net Issuance 45
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally.

Full company description

Similarweb Ltd. provides digital data and analytics for power critical business decisions in the United States, Europe, the Asia Pacific, the United Kingdom, Israel, and internationally. The company offers web intelligence solutions for its customers to benchmark performance against competitors, analyze trends in the market, conduct deeper research into specific companies, and analyze audience behavior; and solutions for its customers to understand their competitors' digital acquisition strategies on various marketing channel, and optimize their own strategies. It also provides app intelligence that allows its customers to identify trends and monitor usage and performance for mobile apps, as well as to benchmark performance against competitors across the funnel from app store downloads to usage and stickiness; sales intelligence solutions for its customers to access relevant buying signals and digital insights of their customers to generate leads quickly; and retail intelligence solutions to analyze a view of their customers' digital journeys, monitor consumer demand, increase brand visibility in the search process, and optimize category and product level conversion in the purchase process. In addition, the company offers stock intelligence solutions for its customers to access an end-to-end view of market, sector, or company performance to ideate and monitor investment opportunities; forecast market performance; and perform due diligence. Further, it provides data-as-a-service, bespoke data set, and advisory services. The company serves retail, consumer packaged goods, consumer finance, consultancies, marketing and advertising agencies, media and publishers, business-to-business software, payment processors, travel, and institutional investors, as well as luxury and premium consumer brands. Similarweb Ltd. was incorporated in 2009 and is headquartered in Givatayim, Israel.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

SimilarWeb Ltd reported revenue of $283M in FY2025 versus $138M in FY2021, a compound +19.7%/yr. Reported net income was −$32.9M in FY2025.

Growth Quality 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$283M
Latest YoY
+13.1%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+13.5%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+24.8%
Avg. revenue growth/yr (7Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+27.5%
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Revenue +19.7%/yr
FY21 $138M
FY22 $193M
FY23 $218M
FY24 $250M
FY25 $283M
Net income
FY21 −$69.0M
FY22 −$83.7M
FY23 −$29.4M
FY24 −$11.5M
FY25 −$32.9M

SMWB screens 290% overvalued. Compare with SAP SE →

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Cite: Fair Value Calculator (2026). "SimilarWeb Ltd Fair Value". https://www.fairvalue-calculator.com/stock/SMWB

Peer Group

Software - Application · 691 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 47 · Below median
Fair Value upside −74% · Bottom 25%
Return on assets −5% · Bottom 25%
Net margin (TTM) −10% · Bottom 25%
Operating margin (TTM) −4% · Below median
Revenue growth 10% · Above median

Valuation Multiples vs Software - Application median · lower = cheaper

P/B 19.27× · Pricier than 75% of peers
P/S (TTM) 1.55× · Cheaper than median
P/FCF 34.2× · Pricier than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 0
FUTURE51 · sector 37
PAST0 · sector 12
HEALTH0 · sector 98
DIVIDEND0 · sector 28

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAP €191.32 €169.59 −11%
Shopify Inc SHOP C$209.78 C$28.76 −86%
Uber Technologies, Inc UBER $78.82 $43.66 −45%
Salesforce, Inc CRM $252.05 $249.28 −1%
ServiceNow, Inc NOW $138.43 $43.73 −68%
Cadence Design Systems, Inc CDNS $340.39 $112.57 −67%
Snowflake Inc SNOW $329.11 $42.27 −87%
Adobe Inc ADBE $289.15 $454.04 +57%
Automatic Data Processing, Inc ADP $284.68 $177.51 −38%
Intuit Inc INTU $348.00 $363.46 +4%

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Frequently asked questions

Is SimilarWeb Ltd (SMWB) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of $2.28 versus a price of $8.89, about −74% upside (overvalued).
What is the fair value of SMWB?
Our model-based fair value for SimilarWeb Ltd is $2.28 (as of Aug 13, 2026), built from audited fundamentals. The current price: $8.89.
What is the quality score of SMWB?
SimilarWeb Ltd has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of SimilarWeb Ltd (SMWB)?
SimilarWeb Ltd reported trailing-twelve-month revenue of about $289M (latest available figure, as of Aug 13, 2026).
What is the net profit margin of SMWB?
The net profit margin of SimilarWeb Ltd is about −10.4%, meaning it is currently running at a net loss. Based on the latest reported figures.
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