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Siteminder Ltd (SDR) Fair Value & Analysis

Technology · AU · Market cap A$1.1B (≈ $760M) · ISIN AU0000183543

What is Siteminder Ltd really worth?

SL Siteminder Ltd SDR · AU
PriceA$2.95
Fair ValueA$1.04
Upside−64.8%
Quality59/100

A solid business, but trading 184% above our fair value of A$1.04.

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Strengths

generates free cash flow

Risks

!Mixed Growth (revenue 5y +14.9 %/yr)
!Loss-making · -6.1% net margin
!Trails peers (2/10)
!Narrow moat 14/100
!Evidence only low, so the estimate is less certain
Evidence: Low Range A$0.8000 – A$1.28

Fair value as of: Aug 13, 2026

From 11 valuation models · updated 22 days ago

Share price −12.2% over the past month.

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The price sits above even our optimistic bull case (A$1.28). The favourable scenario is already priced in.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • Solid but not exceptional quality (59/100) and above fair value, neither a clear bargain nor a standout compounder.

Price vs Fair Value (5 years)

A$7.72 A$2.61 Fair Value A$1.04 Nov 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

58‑month range A$2.61 – A$7.72 · fair‑value band A$0.8000 – A$1.28 · the A$2.95 price screens above the A$1.04 fair value. Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

Siteminder Ltd (SDR) currently trades at A$2.95, while our model-based Fair Value estimate is A$1.04, implying the stock looks roughly 183.7% overvalued today. The Quality Score stands at 59/100 (solid quality), in the Technology sector. Bull case: the Growth DCF group reads highest at a median of A$1.55 per share, and 0 of the 11 models we run sit above the A$2.95 price. Bear case: the Asset-Based group reads lowest at A$0.1400, and 11 of the 11 models stay below the price. Evidence for this calculation is low.

Over the trailing twelve months, Siteminder Ltd generated revenue of A$251M at a net margin of −6.1%. Revenue grew 25.4% year over year. It earns a return on equity of −25.4%. The balance sheet holds a net cash position of A$24.2M. Fundamentals as of Aug 13, 2026

Our scenario range runs from A$0.8000 (bear case) to A$1.28 (bull case); at A$2.95, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 63% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Technology peers we cover trades at −38% fair-value upside, at −65%, SDR screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF best evidence A$1.10 A$1.71 A$3.21 75
Growth DCF A$1.06 A$1.82 A$3.06 73
Owner Earnings A$0.2700 A$0.4200 A$0.6800 72
All 11 models by family
DCF Models
FCF DCF best evidence A$1.10 A$1.71 A$3.21 75
Owner Earnings A$0.2700 A$0.4200 A$0.6800 72
5Y Revenue Exit A$0.9000 A$1.53 A$2.54 68
5Y EBITDA Exit A$0.9000 A$1.53 A$2.49 70
10Y Revenue Exit A$0.9400 A$1.60 A$2.53 63
10Y EBITDA Exit A$0.9600 A$1.61 A$2.70 64
Multiples
EV/EBITDA A$0.8400 A$1.08 A$1.32 64
EV/Revenue A$0.7800 A$1.07 A$1.35 51
Asset-Based
NCAV (Graham) A$0.1000 A$0.1400 A$0.2000 51
Growth DCF
Growth DCF A$1.06 A$1.82 A$3.06 73
Rev-Margin DCF A$0.9000 A$1.55 A$2.48 68

Widest divergence: Growth DCF (A$1.55) versus Asset-Based (A$0.1400). Highest evidence: FCF DCF (75).

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Key figures & financial health

P/S ratio 4.20 TTM
EPS (TTM) A$−0.0600
Net margin −10.9% FY2025
Return on equity −25.4% TTM
Return on assets (EBIT) −21.1% avg 5y
Operating margin −2.8% TTM
More key figures
Growth
Revenue (TTM) A$251M TTM
Revenue growth (YoY) +25.4% 3y avg +24.4%
Balance sheet & cash flow
Free cash flow A$22.7M FY2025
Net cash A$24.2M FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 59/100

Of which business quality 63 · Market factors (momentum, volatility) 15

Profitability 34
Margins and returns on capital today
Quality Growth 67
Are margins and returns improving?
Cashflow 65
Earnings quality: real cash, not paper profit
Fin. Strength 88
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 25
Calm price path (market factor)
Momentum 15
Price trend over the last 3–12 months (market factor)
52W Momentum 3
Distance to the 52-week high (market factor)
Net Issuance 32
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas.

Full company description

SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas. The company offers online guest acquisition platforms, including Channel Manager that allows customers to sell their rooms on all connected booking sites at the same time; Online Booking Engine which allows customers to take direct reservations from guests through website, social media channels, and metasearch; Hotel Website Builder, an online tool that enables customers to create websites by leveraging pre-built templates and designs; Hotel Business Intelligence, a software that delivers data analytics and insights to help customers make decisions; Little Hotelier, a property management system for reservations, check-ins and check-outs, and guest information; SiteMinder Exchange, a hotel app store which offers connection to hotel apps; and SiteMinder Multi-Property for deploying campaigns and distribution strategies, making decisions, and creating and configuring rate plans across hotel properties. It also provides commerce solution products, such as Global Distribution System, a network that enables travel agencies to access and book hotel rooms, airline tickets, or car rentals; SiteMinder Pay, a hotel payment processing software that allows customers to process secure online payments from guests; Demand Plus, a hotel metasearch for travelers to see rates and inventory for hotels from various booking sites; and Smart Distribution Program, which offers connectivity and client acquisition services for both hotels and online travel agents. The company serves accommodation providers, hotel chains, individual hotel owners, and partners. The company has a strategic partnership with Mews Systems B.V. The company was formerly known as Online Ventures Pty Ltd and changed its name to SiteMinder Limited in May 2020. The company was incorporated in 2006 and is headquartered in Sydney, Australia.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Siteminder Ltd reported revenue of A$224M in FY2025 versus A$101M in FY2021, a compound +22.2%/yr. Reported net income was −A$24.5M in FY2025.

Growth Quality 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
A$224M
Latest YoY
+17.7%
Avg. revenue growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+24.4%
Avg. revenue growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+14.9%
Avg. revenue growth/yr (6Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+15.0%
Value creation/yr We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Revenue +22.2%/yr
FY21 A$101M
FY22 A$116M
FY23 A$151M
FY24 A$191M
FY25 A$224M
Net income
FY21 −A$122M
FY22 −A$110M
FY23 −A$49.3M
FY24 −A$25.1M
FY25 −A$24.5M

SDR screens 184% overvalued. Compare with SAP SE →

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Cite: Fair Value Calculator (2026). "Siteminder Ltd Fair Value". https://www.fairvalue-calculator.com/stock/SDR

Peer Group

Software - Application · 691 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 59 · Above median
Fair Value upside −65% · Bottom 25%
Return on assets −6% · Bottom 25%
Net margin (TTM) −6% · Below median
Operating margin (TTM) −3% · Below median
Revenue growth 25% · Top 25%

Valuation Multiples vs Software - Application median · lower = cheaper

P/B 13.16× · Pricier than 75% of peers
P/S (TTM) 3.03× · Pricier than median
P/FCF 33.5× · Pricier than 75% of peers

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 0
FUTURE100 · sector 37
PAST0 · sector 12
HEALTH0 · sector 98
DIVIDEND0 · sector 28

VALUE 0: the price sits above our fair-value range.

Insider activity: 40/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAP €191.32 €169.59 −11%
Shopify Inc SHOP C$209.78 C$28.76 −86%
Uber Technologies, Inc UBER $78.82 $43.66 −45%
Salesforce, Inc CRM $252.05 $249.28 −1%
ServiceNow, Inc NOW $138.43 $43.73 −68%
Cadence Design Systems, Inc CDNS $340.39 $112.57 −67%
Snowflake Inc SNOW $329.11 $42.27 −87%
Adobe Inc ADBE $289.15 $454.04 +57%
Automatic Data Processing, Inc ADP $284.68 $177.51 −38%
Intuit Inc INTU $348.00 $363.46 +4%

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Frequently asked questions

Is Siteminder Ltd (SDR) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of A$1.04 versus a price of A$2.95, about −65% upside (overvalued).
What is the fair value of SDR?
Our model-based fair value for Siteminder Ltd is A$1.04 (as of Aug 13, 2026), built from audited fundamentals. The current price: A$2.95.
What is the quality score of SDR?
Siteminder Ltd has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Siteminder Ltd (SDR)?
Siteminder Ltd reported trailing-twelve-month revenue of about A$251M (latest available figure, as of Aug 13, 2026).
What is the net profit margin of SDR?
The net profit margin of Siteminder Ltd is about −6.1%, meaning it is currently running at a net loss. Based on the latest reported figures.
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