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Primerica, Inc (PRI) Fair Value & Analysis

Financial Services · US · Market cap $9.5B

PI Primerica, Inc logo Primerica, Inc PRI · US
Price$312.68
Fair Value$313.17
Upside+0.2%
Quality70/100
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Healthy Growth
Highly profitable · 22.6% net margin
Moderate debt · generates free cash flow
1.46% dividend yield
Mixed vs. peers (6/15)
Wide moat 81/100
Evidence: High Range $234.88 – $391.47 Share as image

Fair value as of: Aug 13, 2026

From 6 valuation models · updated today

Share price +2.0% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

$326.41 $104.60 Fair Value $313.17 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.

How to read this chart

60‑month range $104.60 – $326.41 · fair‑value band $234.88 – $391.47 · the $312.68 price screens below the $313.17 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.

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Analysis

Primerica, Inc (PRI) currently trades at $312.68, while our model-based Fair Value estimate is $313.17, implying the stock looks roughly 0.2% fairly valued today. The Quality Score stands at 70/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Primerica, Inc generated revenue of $3.4B at a net margin of 22.6%. Revenue grew 8.1% year over year. It earns a return on equity of 32.3%. Net debt stands at $1.1B. Fundamentals as of Aug 13, 2026

Our scenario range runs from $234.88 (bear case) to $391.47 (bull case); at $312.68, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 37% above its 52-week low, currently above its 200-day average. For context, the median of 10 Financial Services peers we cover trades at 34% fair-value upside, at 0%, PRI screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Residual Income $165.08 $241.70 $2,050 76
Gordon GGM $38.32 $76.35 $115.62 70
P/E Multiple $234.88 $313.17 $391.47 63
All 6 models by family
Dividend Discount
Gordon GGM $38.32 $76.35 $115.62 70
DDM Multi-Stage $38.32 $62.95 $80.59 61
Multiples
P/E Multiple $234.88 $313.17 $391.47 63
P/B Multiple $82.36 $109.81 $137.26 55
Asset-Based
NCAV (Graham) $39.22 $52.55 $78.43 50
Economic Profit
Residual Income $165.08 $241.70 $2,050 76

Widest divergence: Economic Profit ($241.70) versus Asset-Based ($52.55). Highest evidence: Residual Income (76).

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Key figures & financial health

Revenue (TTM) $3.4B
Revenue growth (YoY) +8.1%
Net margin 22.6%
Return on equity 32.3%
Free cash flow $881M FY2025
P/E ratio 13.1
More key figures
Operating margin 30.3%
EPS (TTM) $23.82
Dividend yield 1.5%
EPS growth (YoY) +18.2%
Net debt $1.1B FY2025

Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 70/100

Of which business quality 60 · Market factors (momentum, volatility) 72

Profitability 55
Margins and returns on capital today
Quality Growth 41
Are margins and returns improving?
Cashflow 85
Earnings quality: real cash, not paper profit
Fin. Strength 17
Balance sheet, leverage, solvency risk
Investment 79
Disciplined investing over empire-building
Low Volatility 79
Calm price path (market factor)
Momentum 64
Price trend over the last 3–12 months (market factor)
52W Momentum 78
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada. It operates in three segments: Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products.

Full company description

Primerica, Inc., together with its subsidiaries, provides financial products and services to middle-income households in the United States and Canada. It operates in three segments: Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. The Term Life Insurance segment underwrites individual term life insurance products. The Investment and Savings Products segment provides mutual funds and various retirement plans, managed investments, variable and fixed annuities, and fixed indexed annuities; and offers segregated funds. The Corporate and Other Distributed Products segment provides mortgage loans; prepaid legal services that assist subscribers with legal matters, such as drafting wills, living wills and powers of attorney, trial defense, and motor vehicle-related matters; ID theft defense services; auto and homeowners' insurance; home automation solutions; and insurance products, including supplemental and accidental death, and disability insurance. It distributes and sells its products through licensed sales representatives to middle-income households. Primerica, Inc. was founded in 1927 and is headquartered in Duluth, Georgia.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Primerica, Inc reported revenue of $3.2B in FY2025 versus $2.7B in FY2021, a compound +4.5%/yr. Reported net income was $751M in FY2025, compounding +12.0%/yr from FY2021.

Growth Quality 86/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$3.2B
Latest YoY
+4.4%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+6.7%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+7.8%
Avg. growth/yr (18Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.7%
Revenue +4.5%/yr
FY21 $2.7B
FY22 $2.7B
FY23 $2.7B
FY24 $3.1B
FY25 $3.2B
Net income +12.0%/yr
FY21 $477M
FY22 $472M
FY23 $577M
FY24 $471M
FY25 $751M
Character of growth · EPS growth decomposed (2014-2025) +18.3 % p.a.
Revenue per share +13.6 pp

of which total revenue +8.7 pp · buybacks/dilution +4.9 pp

EBIT margin +9.4 pp
Tax rate +1.5 pp
Residual (interest, one-offs) −6.3 pp

Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).

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Cite: Fair Value Calculator (2026). "Primerica, Inc Fair Value". https://www.fairvalue-calculator.com/stock/PRI

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Insurance - Life · 96 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 66 · Top 25%
Fair Value upside +0% · Above median
Return on equity (TTM) 32% · Top 25%
Return on assets 5% · Top 25%
Net margin (TTM) 23% · Top 25%
Operating margin (TTM) 30% · Above median
Revenue growth 8% · Below median
Dividend yield (TTM) 1.5% · Below median
Debt / equity 0.72× · Higher than 75% of peers

Valuation Multiples vs Insurance - Life median · lower = cheaper

P/E (TTM) 13.1× · Pricier than median
P/B 3.88× · Pricier than 75% of peers
P/S (TTM) 2.78× · Pricier than 75% of peers
P/FCF 10.8× · Pricier than 75% of peers
EV/EBITDA 9.5× · Pricier than median
PEG 1.07× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 34 · sector 26
FUTURE 41 · sector 44
PAST 100 · sector 43
HEALTH 64 · sector 85
DIVIDEND 29 · sector 55

Insider activity: 44/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Insurance - Life stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).

Stock Price Fair Value vs Fair Value
China Life Insurance Company 601628 ¥37.33 ¥49.98 +34%
Ping An Insurance (Group) Company 601318 ¥52.60 ¥84.72 +61%
Manulife Financial Corporation 0945 HK$343.40 HK$143.17 -58%
Life Insurance Corporation LICI ₹412.15 ₹392.93 -5%
Samsung Life Insurance Co 032830 302,500 KRW 191,293 KRW -37%
China Pacific Insurance (Group) Co 601601 ¥30.48 ¥57.51 +89%
Prudential plc PUKN 545.00 MXN 499.36 MXN -8%
New China Life Insurance Company 601336 ¥58.83 ¥99.92 +70%
SBI Life Insurance Company SBILIFE ₹1,830 ₹293.11 -84%
Cathay Financial Holding 2882B 59.00 TWD 107.71 TWD +83%

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Frequently asked questions

Is Primerica, Inc (PRI) overvalued or undervalued?
As of Aug 13, 2026, our model estimates a fair value of $313.17 versus a price of $312.68, about +0% (fairly valued).
What is the fair value of PRI?
Our model-based fair value for Primerica, Inc is $313.17 (as of Aug 13, 2026), built from audited fundamentals. The current price is $312.68.
What is the quality score of PRI?
Primerica, Inc has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Primerica, Inc (PRI)?
Primerica, Inc reported trailing-twelve-month revenue of about $3.4B (latest available figure, as of Aug 13, 2026).
What is the net profit margin of PRI?
The net profit margin of Primerica, Inc is about 22.6%, meaning it keeps roughly 22.6% of revenue as net income. Based on the latest reported figures.
Does Primerica, Inc pay a dividend?
Primerica, Inc currently shows a dividend yield of about 1.76% relative to its recent price (as of Aug 13, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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