Both stocks run through our valuation models. Here is how Primo Brands (PRMB) and Coca-Cola (KO) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Coca-Cola as the less overvalued of the two: Primo Brands trades at $24.77 versus a fair value of $10.35 (-58%), while Coca-Cola trades at $87.42 versus $36.57 (-58%).
Primo Brands
PRMB · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$24.77
Fair Value$10.35
Quality31/100
Coca-Cola
KO · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$87.42
Fair Value$36.57
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Primo BrandsCoca-Cola
Valuation
130.3×P/E (TTM)25.6×
1.31×P/S (TTM)7.12×
2.93×P/B10.91×
10.2×EV/EBITDA22.9×
—PEG4.15×
1.8%Dividend yield2.4%
$0.42Dividend per share$2.06
Profitability
1%Net margin28%
11%Operating margin35%
2%Return on equity43%
4%Return on assets10%
Growth
1%Revenue growth (YoY)12%
57.9%Avg. growth/yr (3Y)3.7%
27.8%Avg. growth/yr (5Y)7.7%
Balance & size
1.70×Debt / equity1.31×
$9BMarket cap$351B
healthyGrowth qualitymixed
Coca-Cola leads: 5 to 8 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Primo Brandsof which business quality 33 · market factors 56Coca-Colaof which business quality 62 · market factors 75
ProfitabilityMargins and returns on capital today
27
71
Quality GrowthAre margins and returns improving?
78
59
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
27
72
Low VolatilityCalm price path (market factor)
52
96
MomentumPrice trend over the last 3–12 months (market factor)
58
57
52W MomentumDistance to the 52-week high (market factor)
56
82
Net IssuanceBuybacks instead of dilution
0
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Primo Brands
DCF Models$13.02
Earnings-Based$3.17
Dividend Discount$6.81
Multiples$8.72
Asset-Based$5.53
Growth DCF$9.08
Economic Profit$6.10
Growth Earnings$2.88
22 of 24 models see the stock below the current price.
Coca-Cola
DCF Models$28.16
Earnings-Based$22.41
Dividend Discount$31.26
Multiples$39.24
Asset-Based$5.01
Growth DCF$11.71
Economic Profit$24.81
Growth Earnings$51.37
25 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Primo Brands
Bear $3.49Fair Value $10.35Bull $17.22
$24.77 = current price (white tick)
Coca-Cola
Bear $21.38Fair Value $36.57Bull $47.76
$87.42 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Primo Brands · Consumer Staples
Quality score31 · bottom 25%
Fair value upside-58% · bottom 25%
Coca-Cola · Consumer Staples
Quality score67 · Top 25%
Fair value upside-58% · bottom 25%
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Coca-Cola as the less overvalued of the two: Primo Brands trades at $24.77 versus a fair value of $10.35 (-58%), while Coca-Cola trades at $87.42 versus $36.57 (-58%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
