Philip Morris International vs British American Tobacco p.l.c.: Fair Value & Quality
Both stocks run through our valuation models. Here is how Philip Morris International (PM) and British American Tobacco p.l.c. (BTI) compare, as of Aug 14, 2026.
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
British American Tobacco p.l.c. leads: 5 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Philip Morris International
22 of 22 models see the stock below the current price.
British American Tobacco p.l.c.
11 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Philip Morris International · Consumer Staples
British American Tobacco p.l.c. · Consumer Staples
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees British American Tobacco p.l.c. as the more attractively valued of the two: Philip Morris International trades at $189 versus a fair value of $104 (-45%), while British American Tobacco p.l.c. trades at $57.35 versus $61.07 (+6%).
Philip Morris International has the higher quality score (79/100).
See the full analysis →More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.