Kt&g vs Philip Morris International: Fair Value & Quality
Both stocks run through our valuation models. Here is how Kt&g (033780) and Philip Morris International (PM) compare, as of Sep 5, 2026.
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Philip Morris International leads: 3 to 8 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
What the models say
How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.
▲above the price, more than 15% above ●close to the price, 85% to 115% of the price ▼below the price, more than 15% below
| Model family | Kt&gPrice KRW 172,500 | Philip Morris InternationalPrice $186 |
|---|---|---|
| DCF Models | ▼-30%below the priceKRW 120,343 | ▼-49%below the price$95.84 |
| Earnings-Based | ▼-53%below the priceKRW 80,375 | ▼-64%below the price$66.23 |
| Dividend Discount | n/a | ▼-56%below the price$82.37 |
| Multiples | ●+11%close to the priceKRW 191,148 | ▼-38%below the price$115 |
| Asset-Based | ▼-65%below the priceKRW 59,891 | n/a |
| Growth DCF | n/a | ▼-68%below the price$59.46 |
| Economic Profit | ▼-39%below the priceKRW 105,638 | ▼-61%below the price$71.82 |
| Growth Earnings | ●+9%close to the priceKRW 188,041 | ▼-35%below the price$122 |
| Minimum | ▼-65%below the priceKRW 59,891 | ▼-68%below the price$59.46 |
| Maximum | ●+11%close to the priceKRW 191,148 | ▼-35%below the price$122 |
| Median | ▼-34%below the priceKRW 112,990 | ▼-56%below the price$82.37 |
| Geometric mean | ▼-34%below the priceKRW 114,040 | ▼-54%below the price$84.72 |
Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.
Kt&g: 9 of 15 models see the stock below the current price.
Philip Morris International: 22 of 22 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Kt&g · Consumer Staples
Philip Morris International · Consumer Staples
Bottom line
As of Sep 5, 2026, Fair Value Calculator sees Kt&g as the less overvalued of the two: Kt&g trades at KRW 172,500 versus a fair value of KRW 110,656 (-36%), while Philip Morris International trades at $186 versus $104 (-44%).
Philip Morris International has the higher quality score (78/100).
See the full analysis →More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.