Kt&g vs Philip Morris International: Fair Value & Quality
Both stocks run through our valuation models. Here is how Kt&g (033780) and Philip Morris International (PM) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Kt&g as the less overvalued of the two: Kt&g trades at KRW 173,800 versus a fair value of KRW 110,656 (-36%), while Philip Morris International trades at $189 versus $104 (-45%).
Kt&g
033780.KO · KRW · Consumer Staples
-36%
upside to fair value
overvalued
PriceKRW 173,800
Fair ValueKRW 110,656
Quality63/100
Philip Morris International
PM · USD · Consumer Staples
-45%
upside to fair value
overvalued
Price$189
Fair Value$104
Quality79/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Kt&gPhilip Morris International
Valuation
—P/E (TTM)25.4×
—P/S (TTM)7.13×
—EV/EBITDA18.1×
3.72×PEG2.52×
3.4%Dividend yield3.2%
KRW 6,000Dividend per share$5.76
Profitability
18%Net margin27%
21%Operating margin36%
13%Return on equity—
6%Return on assets15%
Growth
14%Revenue growth (YoY)9%
4.0%Avg. growth/yr (3Y)8.6%
4.4%Avg. growth/yr (5Y)7.2%
Balance & size
0.11×Debt / equity—
$13BMarket cap$296B
expensiveGrowth qualityhealthy
Philip Morris International leads: 2 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Kt&gof which business quality 58 · market factors 71Philip Morris Internationalof which business quality 74 · market factors 65
ProfitabilityMargins and returns on capital today
48
76
Quality GrowthAre margins and returns improving?
46
63
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
76
85
Low VolatilityCalm price path (market factor)
82
86
MomentumPrice trend over the last 3–12 months (market factor)
60
47
52W MomentumDistance to the 52-week high (market factor)
76
73
Net IssuanceBuybacks instead of dilution
100
80
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Kt&g
DCF ModelsKRW 120,343
Earnings-BasedKRW 80,375
MultiplesKRW 191,148
Asset-BasedKRW 59,891
Economic ProfitKRW 105,638
Growth EarningsKRW 188,041
9 of 15 models see the stock below the current price.
Philip Morris International
DCF Models$95.84
Earnings-Based$66.23
Dividend Discount$82.37
Multiples$115
Growth DCF$59.46
Economic Profit$71.82
Growth Earnings$122
22 of 22 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Kt&g
Bear KRW 84,910Fair Value KRW 110,656Bull KRW 232,835
KRW 173,800 = current price (white tick)
Philip Morris International
Bear $62.46Fair Value $104Bull $148
$189 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Kt&g · Consumer Staples
Quality score63 · above median
Fair value upside-36% · below median
Philip Morris International · Consumer Staples
Quality score79 · Top 25%
Fair value upside-45% · bottom 25%
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Kt&g as the less overvalued of the two: Kt&g trades at KRW 173,800 versus a fair value of KRW 110,656 (-36%), while Philip Morris International trades at $189 versus $104 (-45%).
Philip Morris International has the higher quality score (79/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
