Reply S.p.A (REY) Fair Value & Analysis
Technology · IT · Market cap €4.3B
Fair value as of: Aug 13, 2026
From 26 valuation models · updated today
Fair value updated Aug 13, 2026, revised from €135.57 to €193.37 (+42.6%) since Jul 21, 2026. Share price +24.5% over the past month.
A solid business, screening 60% undervalued on our models.
What matters now
- The rarer combination: high quality (70/100) AND below fair value. That earns a closer look rather than a quick verdict.
- A fairly wide model range (€114.57 to €241.72) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range €76.08 – €175.98 · fair‑value band €114.57 – €241.72 · the €120.60 price screens below the €193.37 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Reply S.p.A (REY) currently trades at €120.60, while our model-based Fair Value estimate is €193.37, implying the stock looks roughly 60.3% undervalued today. The Quality Score stands at 70/100 (solid quality), in the Technology sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Reply S.p.A generated revenue of €2.5B at a net margin of 10.6%. Revenue grew 6.2% year over year. It earns a return on equity of 19.0%. The balance sheet holds a net cash position of €172M. Fundamentals as of Aug 13, 2026
Our scenario range runs from €114.57 (bear case) to €241.72 (bull case); at €120.60, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 17% below its 52-week high and 60% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at 0% fair-value upside, at 60%, REY screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (€210.87) versus Dividend Discount (€18.72). Highest evidence: Growth DCF (80).
Notify me when REY reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 70 · Market factors (momentum, volatility) 57
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Reply S.p.A. provides consulting, system integration, and digital services based on communication channels and digital media in Italy and internationally.
Full company description
Reply S.p.A. provides consulting, system integration, and digital services based on communication channels and digital media in Italy and internationally. It offers Axulus Reply, an engineering platform for the industrial sector with generative AI functionalities; Brick Reply, a digital as a service platform that enables the transformation of industrial operations; Discovery Reply, a platform that centralizes and manages the life cycle of digital content, such as images, videos, audio, 3D models, and documents; and Lea Reply, platform for supply chain execution processes. The company also provides TamTamy Reply, a platform for the creation, management, and orchestration of agentic AI solutions in enterprise environments; TamTamy Reply, an enterprise social network platform for corporate communication and collaboration; Ticuro Reply, a modular platform that enables processes to support prevention and continuity of care remotely for digital healthcare; and X-RAIS Reply, an artificial intelligence solution for radiological diagnosis processes through deep learning. The company serves automotive and manufacturing, energy and utilities, financial services, logistics, retail and consumer products, and telco and media industries. The company has a strategic collaboration with European Institute Of Oncology for the development and training of domain-specific Large Language Models for oncology. Reply S.p.A. was founded in 1995 and is headquartered in Turin, Italy.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Reply S.p.A reported revenue of €2.4B in FY2025 versus €1.5B in FY2021, a compound +13.0%/yr. Reported net income was €251M in FY2025, compounding +13.6%/yr from FY2021.
of which total revenue +14.1 pp · buybacks/dilution −0.2 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch REY: get an alert when its fair value changes →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Reply S.p.A: The Board of Directors Approves the Half-year Financial Report as of 30 June 2026
- Cognita Reply Named an OpenAI Advanced Partner to Accelerate Enterprise Adoption of Frontier AI
- Ten Finalists Announced for the Reply AI Film Festival, the International Competition Bringing Together Cinema and Artificial Intelligence
- Comsysto Reply Supports Audi in Evolving Its B2B Used Car Platform With an AI-Based Multi-Agent System
Peer Group
Information Technology Services · 488 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Information Technology Services median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Information Technology Services stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| International Business Machines Corporation IBM | $235.98 | $175.76 | -26% |
| Accenture plc ACNN | 2,460 MXN | 300.07 MXN | -88% |
| Tata Consultancy Services Limited TCS | ₹2,350 | ₹3,473 | +48% |
| Infosys Limited INFY | ₹1,176 | ₹1,998 | +70% |
| HCL Technologies Limited HCLTECH | ₹1,365 | ₹1,722 | +26% |
| Wipro Limited WIPRO | ₹183.94 | ₹314.26 | +71% |
| Tech Mahindra Limited TECHM | ₹1,625 | ₹1,521 | -6% |
| Samsung SDS Co 018260 | 235,500 KRW | 235,321 KRW | -0% |
| Persistent Systems Limited PERSISTENT | ₹5,474 | ₹3,259 | -40% |
| Hyundai Autoever Corporation 307950 | 433,000 KRW | 186,323 KRW | -57% |
Compare Reply S.p.A with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Technology stocks →
Frequently asked questions
Is Reply S.p.A (REY) overvalued or undervalued?
What is the fair value of REY?
What is the quality score of REY?
What is the revenue of Reply S.p.A (REY)?
What is the net profit margin of REY?
Does Reply S.p.A pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track Reply S.p.A and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.