Amorepacific Corp. (New) vs Procter & Gamble: Fair Value & Quality
Both stocks run through our valuation models. Here is how Amorepacific Corp. (New) (090430) and Procter & Gamble (PG) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Amorepacific Corp. (New) trades at KRW 135,700 versus a fair value of KRW 84,785 (-38%), while Procter & Gamble trades at $144 versus $108 (-25%).
Amorepacific Corp. (New)
090430.KO · KRW · Consumer Staples
-38%
upside to fair value
overvalued
PriceKRW 135,700
Fair ValueKRW 84,785
Quality67/100
Procter & Gamble
PG · USD · Consumer Staples
-25%
upside to fair value
overvalued
Price$144
Fair Value$108
Quality75/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Amorepacific Corp. (New)Procter & Gamble
Valuation
—P/E (TTM)21.5×
—P/S (TTM)3.95×
—P/B6.58×
—EV/EBITDA14.3×
—PEG4.13×
1.0%Dividend yield2.9%
KRW 1,240Dividend per share$4.23
Profitability
5%Net margin19%
11%Operating margin23%
4%Return on equity31%
3%Return on assets11%
Growth
6%Revenue growth (YoY)7%
0.9%Avg. growth/yr (3Y)1.7%
-0.8%Avg. growth/yr (5Y)3.5%
Balance & size
0.01×Debt / equity0.48×
$6BMarket cap$342B
weakGrowth qualityhealthy
Procter & Gamble leads: 1 to 8 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Amorepacific Corp. (New)of which business quality 67 · market factors 41Procter & Gambleof which business quality 71 · market factors 51
ProfitabilityMargins and returns on capital today
43
73
Quality GrowthAre margins and returns improving?
37
46
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
82
85
Low VolatilityCalm price path (market factor)
42
95
MomentumPrice trend over the last 3–12 months (market factor)
37
36
52W MomentumDistance to the 52-week high (market factor)
48
28
Net IssuanceBuybacks instead of dilution
90
91
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Amorepacific Corp. (New)
DCF ModelsKRW 121,072
Earnings-BasedKRW 56,709
MultiplesKRW 83,896
Asset-BasedKRW 62,544
Growth DCFKRW 126,607
Economic ProfitKRW 64,136
Growth EarningsKRW 69,374
18 of 23 models see the stock below the current price.
Procter & Gamble
DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112
24 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Amorepacific Corp. (New)
Bear KRW 63,589Fair Value KRW 84,785Bull KRW 105,981
KRW 135,700 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$144 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Amorepacific Corp. (New) · Consumer Staples
Quality score67 · Top 25%
Fair value upside-38% · below median
Procter & Gamble · Consumer Staples
Quality score75 · Top 25%
Fair value upside-25% · below median
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Amorepacific Corp. (New) trades at KRW 135,700 versus a fair value of KRW 84,785 (-38%), while Procter & Gamble trades at $144 versus $108 (-25%).
Procter & Gamble has the higher quality score (75/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
