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STOCK COMPARISON

Kakao vs Alphabet Inc Class C: Fair Value & Quality

Both stocks run through our valuation models. Here is how Kakao (035720) and Alphabet Inc Class C (GOOG) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Kakao as the less overvalued of the two: Kakao trades at KRW 36,200 versus a fair value of KRW 24,536 (-32%), while Alphabet Inc Class C trades at $339 versus $145 (-57%).
Kakao
035720.KO · KRW · Communication Services
-32%
upside to fair value
overvalued
PriceKRW 36,200
Fair ValueKRW 24,536
Quality54/100
Alphabet Inc Class C
GOOG · USD · Communication Services
-57%
upside to fair value
overvalued
Price$339
Fair Value$145
Quality70/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

KakaoAlphabet Inc Class C
Valuation
P/E (TTM)26.4×
P/S (TTM)10.00×
P/B10.17×
EV/EBITDA26.3×
1.20×PEG1.36×
−32.2%Fair value upside−57.2%
0.2%Dividend yield0.2%
KRW 75Dividend per share$0.84
Profitability
11%Operating margin36%
0.83×EBIT margin trend (5Y)1.42×
4%Return on equity39%
2%Return on assets15%
Growth
11%Revenue growth (YoY)22%
6.0%Avg. growth/yr (3Y)12.5%
14.3%Avg. growth/yr (5Y)17.2%
−8.8%Value creation/yr+30.0%
Balance & size
4.1×Interest coverage (EBIT/interest)903.3×
0.09×Debt / equity0.11×
$11BMarket cap$4.2T
mixedGrowth qualityexpensive

Alphabet Inc Class C leads: 4 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Kakaoof which business quality 54 · market factors 17 Alphabet Inc Class Cof which business quality 69 · market factors 64
ProfitabilityMargins and returns on capital today
30
84
Quality GrowthAre margins and returns improving?
38
56
CashflowEarnings quality: real cash, not paper profit
62
61
Fin. StrengthBalance sheet, leverage, solvency risk
53
82
InvestmentDisciplined investing over empire-building
72
8
Low VolatilityCalm price path (market factor)
37
54
MomentumPrice trend over the last 3–12 months (market factor)
11
62
52W MomentumDistance to the 52-week high (market factor)
5
78
Net IssuanceBuybacks instead of dilution
80
99

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyKakaoPrice KRW 36,200Alphabet Inc Class CPrice $339
DCF Models+69%above the priceKRW 61,313-41%below the price$200
Earnings-Based-36%below the priceKRW 23,209-23%below the price$260
Dividend Discount-95%below the priceKRW 1,688-95%below the price$15.70
Multiples-19%below the priceKRW 29,197-61%below the price$133
Asset-Based-53%below the priceKRW 17,144-93%below the price$22.75
Growth DCF+67%above the priceKRW 60,454-47%below the price$181
Economic Profit-43%below the priceKRW 20,721-54%below the price$155
Growth Earnings-12%close to the priceKRW 32,003+1%close to the price$343
Minimum-95%below the priceKRW 1,688-95%below the price$15.70
Maximum+69%above the priceKRW 61,313+1%close to the price$343
Median-28%below the priceKRW 26,203-50%below the price$168
Geometric mean-40%below the priceKRW 21,646-67%below the price$111

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Kakao: 13 of 26 models see the stock below the current price.

Alphabet Inc Class C: 22 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Kakao
Bear KRW 18,829Fair Value KRW 24,536Bull KRW 30,671
KRW 36,200 = current price (white tick)
Alphabet Inc Class C
Bear $105Fair Value $145Bull $373
$339 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Kakao · Communication Services

Quality score54 · above median
Fair value upside-32% · below median

Alphabet Inc Class C · Communication Services

Quality score70 · Top 25%
Fair value upside-57% · bottom 25%

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Kakao as the less overvalued of the two: Kakao trades at KRW 36,200 versus a fair value of KRW 24,536 (-32%), while Alphabet Inc Class C trades at $339 versus $145 (-57%).

Alphabet Inc Class C has the higher quality score (70/100).

See the full analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.