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STOCK COMPARISON

Alphabet Inc Class C vs REA Group: Fair Value & Quality

Both stocks run through our valuation models. Here is how Alphabet Inc Class C (GOOG) and REA Group (REA) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees REA Group as the less overvalued of the two: Alphabet Inc Class C trades at $339 versus a fair value of $145 (-57%), while REA Group trades at A$167 versus A$88.53 (-47%).
Alphabet Inc Class C
GOOG · USD · Communication Services
-57%
upside to fair value
overvalued
Price$339
Fair Value$145
Quality70/100
REA Group
REA.AU · AUD · Communication Services
-47%
upside to fair value
overvalued
PriceA$167
Fair ValueA$88.53
Quality85/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Alphabet Inc Class CREA Group
Valuation
26.4×P/E (TTM)34.4×
10.00×P/S (TTM)7.19×
10.17×P/B7.36×
26.3×EV/EBITDA15.8×
1.36×PEG0.67×
−57.2%Fair value upside−47.0%
0.2%Dividend yield1.6%
$0.84Dividend per shareA$2.62
Profitability
36%Operating margin48%
1.42×EBIT margin trend (5Y)0.90×
39%Return on equity28%
15%Return on assets19%
Growth
22%Revenue growth (YoY)6%
12.5%Avg. growth/yr (3Y)10.5%
17.2%Avg. growth/yr (5Y)16.9%
+30.0%Value creation/yr+44.8%
Balance & size
903.3×Interest coverage (EBIT/interest)74.4×
0.11×Debt / equity—
$4.2TMarket cap$14B
expensiveGrowth qualityhealthy

REA Group leads: 5 to 10 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Alphabet Inc Class Cof which business quality 69 · market factors 64 REA Groupof which business quality 83 · market factors 41
ProfitabilityMargins and returns on capital today
84
89
Quality GrowthAre margins and returns improving?
56
88
CashflowEarnings quality: real cash, not paper profit
61
77
Fin. StrengthBalance sheet, leverage, solvency risk
82
90
InvestmentDisciplined investing over empire-building
8
62
Low VolatilityCalm price path (market factor)
54
74
MomentumPrice trend over the last 3–12 months (market factor)
62
34
52W MomentumDistance to the 52-week high (market factor)
78
14
Net IssuanceBuybacks instead of dilution
99
82

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAlphabet Inc Class CPrice $339REA GroupPrice A$167
DCF Models-41%below the price$200-24%below the priceA$128
Earnings-Based-23%below the price$260-39%below the priceA$103
Dividend Discount-95%below the price$15.70n/a
Multiples-61%below the price$133-58%below the priceA$70.33
Asset-Based-93%below the price$22.75-94%below the priceA$9.79
Growth DCF-47%below the price$181-39%below the priceA$102
Economic Profit-54%below the price$155-62%below the priceA$63.06
Growth Earnings+1%close to the price$343-14%close to the priceA$144
Minimum-95%below the price$15.70-94%below the priceA$9.79
Maximum+1%close to the price$343-14%close to the priceA$144
Median-50%below the price$168-39%below the priceA$102
Geometric mean-67%below the price$111-58%below the priceA$70.13

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Alphabet Inc Class C: 22 of 26 models see the stock below the current price.

REA Group: 21 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Alphabet Inc Class C
Bear $105Fair Value $145Bull $373
$339 = current price (white tick)
REA Group
Bear A$67.08Fair Value A$88.53Bull A$187
A$167 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Alphabet Inc Class C · Communication Services

Quality score70 · Top 25%
Fair value upside-57% · bottom 25%

REA Group · Communication Services

Quality score85 · Top 25%
Fair value upside-47% · below median

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees REA Group as the less overvalued of the two: Alphabet Inc Class C trades at $339 versus a fair value of $145 (-57%), while REA Group trades at A$167 versus A$88.53 (-47%).

REA Group has the higher quality score (85/100).

See the full analysis →
Alphabet Inc Class C · REA Group

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.